OUR
LATEST WORK

REEV X EA FC 26

Reev partners with EA SPORTS FC & FC Bayern München – Powered by WeAreNinety Reev recently teamed up with EA SPORTS FC to host an exclusive content shoot with FC Bayern München players, supporting the global launch of the highly anticipated #FC26 game. Reev Presents EA FC X Bayern München Content Shoot The session brought together football and gaming culture in a unique, creator-led format — blending personality, competition, and entertainment. Reev oversaw an energetic head

Reev

🔄 2025 WRAPPED: January - April 🔄

As 2025 comes to a close, we’re taking a moment to reflect on what’s been another great year for us. From brokering innovative sports partnerships, to standout athlete activation and smart, culture-led campaigns to exciting new business wins and continued team growth, this year has pushed us forward in all the right ways 🎯

Here are some of our key highlights from January to April:

⚫️🟡 Borussia Dortmund joins @copacitygame

🏦 🩵 @revolut x @mancitywomen - we led on creator and media activation for new client, Revolut and their sponsorship of Manchester City Football Club Women, activating at their sponsored match clash between Man City and Chelsea in the WSL.

🎖️Sports Industry Awards Shortlist - Talent Campaign of the Year - we were shortlisted for Talent Campaign of the Year at the Sport Industry Group Awards 2025 for our @leagueoflegends x @hm_son7 collaboration for client @riotgames.

⛳️ 🦟 Introducing @craghoppers Golf - we supported client Craghoppers on golf marketing strategy and activation as they launched their new golf range.

👨‍⚕️ @bigdanburn x @bootsuk & @skysports - we continued supporting the Sky Media UK & Boots team with athlete management and marketing services, this time bringing Dan Burn, Newcastle United defender and Carabao Cup Final hero to the #BootsOnlineDoctor series.

We believe sport is more than just a game. It’s a platform to build brands, spark conversation, and create real impact. We’re proud of the work we’ve delivered this year and grateful to the clients, rights holders, partners, athletes, creators, and collaborators who made it possible 💪

As we look ahead to 2026, the focus stays the same: bigger ideas, stronger partnerships, more great work that genuinely moves the needle - all whilst being cost optimised.

To everyone who’s been part of the journey - thank you for making 2025 one to remember. Let’s keep building 🚀

#WeAreNinety #SportsMarketing #2025Highlights #YearInReview

Reev x EA SPORTS FC26 ⚽️🎮

Reev jumped in to host a @fcbayern 2 vs 2 with a twist…

client: @easportsfc
club: @fcbayern
creative and production: @founder_creative
creator/presenter: @reevhd
creator management: @weareninety

#FC26 #Reev #BayernMunich

Reev x MyProtein 💪🏼🖤

Reev teamed up with @myprotein for their Cyber Campaign - sharing his #HYROX stack, which helps keeps him fuelled for race day.

Creator management by WeAreNinety.

#MyProtein #BlackFriday #Reev

Reev x TrainPal 🤝 🚆

Reev recently teamed up with @trainpal_official for their Black Friday Campaign - creator management by WeAreNinety.

#TrainPal #Reev #Creator #Influencer

Charley Hull x Audi & Sky Sports - Powered by WeAreNinety

Women’s golf sensation Charley Hull, one of the most exciting and decorated players on the LPGA and LET Tours, features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @charley.hull
athlete agent: @img (@vicky_cuming)

#CharleyHull | #AthleteMarketing | #ThePursuit | #Golf | #Audi | #SkySports

Anthony Watson x Audi & Sky Sports - Powered by WeAreNinety

Anthony joined Kelly Cates on The Pursuit, to reflect on a career including World Cup finals, to injury comebacks, as he opens up about the moments that shaped him on and off the pitch.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @anthonywatson
athlete agent: @wasserman (@bennyharris)

#AnthonyWatson | #AthleteMarketing | #ThePursuit |#Rugby | #Audi

Dina Asher-Smith x Audi & Sky Sports - Powered by WeAreNinety

World champion sprinter and Olympic medallist Dina Asher-Smith features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @dinaashersmith
athlete agent: @pacesportsmanagement

#DinaAsherSmith #Audi #SkySports #ThePursuit #AthleteMarketing #Sprinter #Athletics

Welcome, Caroline 💫🚀

From becoming Real Madrid Femenino’s all-time leading scorer to being the first Scottish woman nominated for the Ballon d’Or, Caroline has built a career defined by performance, leadership, and breaking barriers.

Beyond the pitch, she champions causes that matter, from equality and inspiration to wellness, lifestyle, and community impact, making her a powerful role model for brands and fans alike.

WeAre proud to support Caroline on her journey, and are looking forward to more moments like this in the 2025/26 season ⚽✨

athlete: @carolineweir95
club: @realmadridfem
national team: @scotlandnationalteam
agent: @jpm.emerson & @womensfootballagency
athlete marketing: @weareninety

#CarolineWeir #WeAreNinety #AthleteMarketing #BrandPartnerships #Weir #RealMadrid #Scotland

🎬 3 Years of WeAreNinety!

Big thanks to our clients, partners, and team for making it possible – the best is yet to come! 🚀

—————
#Partnerships #Activation #PR #Communications #Athletes #Creators #Influencers #Creative #Production #MasonMount #Son #JamesMaddison #Mount #Maddison #Norwich #WillysPies #Audi #Sky #Craghoppers #Revolut #MCFC #McTominay #Specsavers #Boots #DanBurn

From East London to East Anglia 🥧

The partnership launched with the punchy and playful campaign “From East London to East Anglia”, featuring Canaries legend Grant Holt, charting the journey of a hand pressed proper pie from Hackney to Carrow Road - celebrating a shared love of craft, character, and community.

More to come from this tasty partnership!

client: @willys_pies
club: @norwichcityfc
sports partnerships/marketing agency: @weareninety
creative & production: @dreamfactoryldn
talent: @holtygrant

#SportPartnerships #NorwichCity #NCFC #WillysPies #Partnerships #Pies #GrantHolt

⚡️Quickfire questions with Dan Burn

Newcastle United defender and Carabao Cup Final hero Dan Burn stars in the latest episode of the multi-platform #BootsOnlineDoctor series, shining a light on mental health and wellbeing.

A campaign led by Sky Media UK and brought to life with athlete marketing expertise from WeAreNinety.

client: @sky_uk & @bootsuk
production: @sky_uk
athlete marketing: WeAreNinety
athlete: @bigdanburn
athlete agent: @elite_mgmt (Dan Drury)
presenter: @adamjsmithy
club: @nufc

#DanBurn | #AthleteMarketing | #BootsOnlineDoctor | #Sky | #Boots | #NewcastleUnited | #MentalHealth | #Wellbeing

Dan Burn✖️Boots➕Sky Sports

Newcastle United defender and Carabao Cup Final hero Dan Burn stars in the latest episode of the multi-platform #BootsOnlineDoctor series, shining a light on mental health and wellbeing.

A campaign led by Sky Media UK and brought to life with athlete marketing expertise from WeAreNinety.

client: @sky_uk & @bootsuk
production: @sky_uk
athlete marketing: WeAreNinety
athlete: @bigdanburn
athlete agent: @elite_mgmt (Dan Drury)
presenter: @adamjsmithy
club: @nufc

#DanBurn | #AthleteMarketing | #BootsOnlineDoctor | #Sky | #Boots | #NewcastleUnited | #MentalHealth | #Wellbeing

Play Uninterrupted with Advanced Insect Repellent Technology.

Craghoppers ground-breaking golf collection brings NosiLife technology to the course. Where biting insects thrive - near water, long grass and in warm weather - you can play uninterrupted while your insect repellent clothing fends off midges. mosquitos, ticks, and more.

WeAre buzzing (🪰) to have led on 360 marketing strategy and activation across, creative; helping shape the visual output through a campaign shoot & e-commerce shoot, production & supporting across e-comm, PR & media and creators.

Plenty more to come from #CraghoppersGolf, but for now, here’s the Nosilife tech explainer.

Client: @craghoppers / @craghoppers_de
Sports marketing agency: @weareninety
Account lead: @weir90
Account exec: @elliegeoghan
Production company: @ohsixagency
Director: @directorricky
Senior creative: @producedbystu
DOP: @alihutchinson
1st Ac: @steven_lee_sinclair
Editor: @conormcgahey
Drone operator: Telmo Antunes
Stylist: @_sallyminnsstylist_
MUA: Adriana Reis
Hairstylist: Denise Sousa

Talent: @jack_green86 , @golf_fitness_girl , @chris_wood16 , @julietxjuly
Location: @montereiresort (João Araújo)

#SportsMarketing #Craghoppers #Nosilife #Golf #SportsStrategy #Creative #Content #Production #WeAreNinety

Introducing Craghoppers Golf / 🎥

Play Uninterrupted with Advanced Insect Repellent Technology.

Craghoppers ground-breaking golf collection brings NosiLife technology to the course. Where biting insects thrive - near water, long grass and in warm weather - you can play uninterrupted while your insect repellent clothing fends off midges. mosquitos, ticks, and more.

WeAre buzzing (🪰) to have led on 360 marketing strategy and activation across, creative; helping shape the visual output through a campaign shoot & e-commerce shoot, production & supporting across e-comm, PR & media and creators.

Plenty more to come from #CraghoppersGolf, but for now, here’s the launch film.

Client: @craghoppers / @craghoppers_de
Sports marketing agency: @weareninety
Account lead: @weir90
Account exec: @elliegeoghan
Production company: @ohsixagency
Director: @directorricky
Senior creative: @producedbystu
DOP: @alihutchinson
1st Ac: @steven_lee_sinclair
Editor: @conormcgahey
Drone operator: Telmo Antunes
Stylist: @_sallyminnsstylist_
MUA: Adriana Reis
Hairstylist: Denise Sousa

Talent: @jack_green86, @golf_fitness_girl, @chris_wood16, @julietxjuly
Location: @montereiresort (João Araújo)

#SportsMarketing #Craghoppers #Nosilife #Golf #SportsStrategy #Creative #Content #Production #WeAreNinety

Revolut x Manchester City Women - Review Reel 🎥

We recently managed creators & media for @revolutapp at their sponsored match clash between Man City and Chelsea —

Thanks to our creators for bringing the energy, the content, and good vibes to the Etihad.

From strategy & planning to execution, WeAreNinety helped make it a matchday to remember 💫 💳

client: @revolutapp
partner club: @mancitywomen
creators: @lia.lewis (@12thmedia) / @samanthajademiller (@connectmgt ) / @alexbailess / @liamnloftus (@ttmanagement_ )
media partner: @thesportess ( @izzy_imlach 🧠 & @emmalouoldfield 🎤)
marketing agency: @weareninety

#Revolut #SportsPartnerships #Activation #MCWFC #CWFC #BarclaysWSL #CreatorManagement #Creator #Media #TheSportess #WeAreNinety

Revolut x Manchester City Women - Creator Spotlight 💫

We recently managed creators & media for @revolutapp at their sponsored match clash between Man City and Chelsea —

Thanks to our creators for bringing the energy, the content, and good vibes to the Etihad.

From strategy & planning to execution, WeAreNinety helped make it a matchday to remember 💫 💳

client: @revolutapp
partner club: @mancitywomen
creators: @lia.lewis (@12thmedia) / @samanthajademiller (@connectmgt ) / @alexbailess / @liamnloftus (@ttmanagement_ )
media partner: @thesportess ( @izzy_imlach 🧠 & emmalouoldfield 🎤)
marketing agency: @weareninety

#Revolut #SportsPartnerships #Activation #MCWFC #CWFC #BarclaysWSL #CreatorManagement #Creator #Media #TheSportess #WeAreNinety

Revolut x Manchester City Women

We recently managed creators & media for @revolutapp at their sponsored match clash between Man City and Chelsea — bringing the energy, the content, and good vibes to the Etihad.

From strategy & planning to execution, we helped make it a matchday to remember 💫 💳

client: @revolutapp
partner club: @mancitywomen
creators: @lia.lewis / @samanthajademiller / @alexbailess / @liamnloftus
media partner: @thesportess ( @emmalouoldfield 🎤)
marketing agency: @weareninety

#Revolut #SportsPartnerships #Activation #MCWFC #CWFC #BarclaysWSL #CreatorManagement #Creator #Media #TheSportess #WeAreNinety

💫 We’ve been shortlisted for Talent Campaign of the Year at the @sportindustry Group Awards 2025! 💫

WeAre thrilled to receive the news that our @leagueoflegends x @hm_son7 collaboration for client @riotgames has successfully made the shortlist.

Fingers crossed for the awards in May 🤞🏼

#FEVOxSIA #SportsBiz #Son #LeagueofLegends #TottenhamHotspur #AthleteMarketing #Talent

🎮 Brandon Smith x Copa City! 🎮

eSports commentator & creator Brandon Smith shines a spotlight on #CopaCity and recent BVB announce!

WeAreNinety is proud to have supported Triple Espresso Studio in announcing the groundbreaking partnership between Borussia Dortmund and #CopaCity, the first football tycoon!

At WeAreNinety, we specialise in sports partnerships and activation, fueling collaborations that leave a lasting impact. For Copa City, this is just the beginning! ⚡️⚽

client: @copacitygame
partner club: @bvb09
creator: @bsmith_esports
marketing agency: @weareninety

#TripleEspressoStudio #BorussiaDortmund #CopaCity #FootballPartnership #SportsMarketing #Gaming #eSports #BrandonSmith

⚫🟡 Heja BVB ⚫️🟡

Borussia Dortmund joins Copa City! Congratulations to the Triple Espresso team on signing with another global icon of football. BVB becomes the fourth licensed club in #CopaCity alongside Arsenal, Bayern Munich and Flamengo.

At WeAreNinety, we specialise in sports partnerships and activation, fueling collaborations that leave a lasting impact. For Copa City, this is just the beginning! ⚡️⚽

client: @copacitygame
partner club: @bvb09
marketing agency: @weareninety
gfx design: @richardhorsted

#TripleEspressoStudio #BorussiaDortmund #CopaCity #FootballPartnership #SportsMarketing #Gaming #eSports #BrandonSmith

⚫🟡 Borussia Dortmund joins Copa City! ⚫🟡

WeAreNinety is proud to have supported Triple Espresso Studio in announcing the groundbreaking partnership between Borussia Dortmund and #CopaCity, the first football tycoon!

We’ve worked alongside Triple Espresso Studio to ensure this partnership gets the spotlight it deserves:

🗞️ 𝐏𝐑 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬
Landing coverage on IGN Entertainment, EuroGamer DE, Sports Pro, Behind Sport and more.

🎮 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Partnering with eSports commentator & creator Brandon Smith to shine a spotlight on the game and recent BVB announce

At WeAreNinety, we specialise in sports partnerships and activation, fueling collaborations that leave a lasting impact. For Copa City, this is just the beginning! ⚡️⚽

client: @copacitygame
partner club: @bvb09
creator: @bsmith_esports
marketing agency: @weareninety

#TripleEspressoStudio #BorussiaDortmund #CopaCity #FootballPartnership #SportsMarketing #Gaming #eSports #BrandonSmith

From the pitch ⚽ to the Rift 🎮

Son, who had previously said in interviews that he likes to play League of Legends during his off time, uses the game as a vehicle to unwind & connect with his family and friends in South Korea.

“I love playing League of Legends. It is one of the things that I always have in connection with back home. So, playing games is one of my favourite things to do,” said Son, the captain of the Korean national team & greatest Asian footballer of all time. But on the Rift, he’s just the Lee Sin that’s about to gank your lane.

Client: @riotgames
Athlete: @hm_son7
Athlete Agency: @caa_sports
Athlete Marketing Agency: @weareninety
Social: @thechangvin

#LeagueofLegends #Son #SonHeungMin #Gaming #eSports #Riot #RiotGames #AthleteMarketing #Spurs

League of Legends x Son Heung-min - From the pitch ⚽ to the Rift 🎮

WeAre thrilled to share more on our role as athlete marketing agency in the collaboration between @riotgames, @leagueoflegends & international football star Son Heung-min.

Armed with insight and athlete marketing knowhow, we worked with the team at Riot Games over many months to understand their objectives and their vision for this collaboration - delivering 360 athlete marketing, from ID to execution.

Athlete Marketing Services:
▪️Athlete identification and research
▪️Brokering, Negotiation & Contracting
▪️Athlete Management and Relations
▪️Activation management
▪️Publishing, Reporting & Analytics

📸: @brian.joe

Client: @riotgames
Athlete: @hm_son7
Athlete Agency: @caa_sports
Athlete Marketing Agency: @weareninety
Prod Co: @midnightbloomtv
UK Prod: @madamfilms
Graphics: @histeria.studios

Dir: @dstolzman
DP: @adricwatson

Global Lead: @nuzmann_
Global PR Lead: @hanneria
Social: @shananegans8185 @thechangvin
Creative Director: Alex Lang
Senior Producer: Derek Tekus

#LeagueofLegends #Son #SonHeungMin #Gaming #eSports #Riot #RiotGames #AthleteMarketing #spurs

First major of the HYROX season complete ✔️

🤝: @hyroxworld
🌟: @ls_sports
📸: @reachnext.agency

#HYROX #LaurenSmith #Presenter #Reporter #Talent

Daniyal Khan was back on Sky Sports SCENES last weekend, this time covering the North London Derby from behind enemy lines! 🔴⚪️

talent: @daniyalkhanup
client: @skysports
production: @afterpartystudios

#SkySportsSCENES #Arsenal #Spur #NLD

Two years in the game.

As we celebrate two years in business and some of our recent work, a special thanks to our trusted clients, partners, rights holders, athletes & talent!

Brands ™️ | Activation 🔋 | Athletes 🏃‍♂️| Talent 🌟 | Creative 📸

For enquires please email 📧: hello@weareninety.co.uk

#WeAreNinety | #SportsMarketing | #SportsPartnerships | #Brands | #Activation | #Athletes | #AthleteMarketing | #Talent | #ScottMcTominay | #SamBillings

Reev & The World’s Strongest Man 🌍

We helped client Reev out with management of his recent shoot with the legend @tomstoltmanofficial. Thanks to Tom, Ewan and the team for having us in Invergordon.

Check out the full videos on Reev’s YouTube channel!

client: @reevhd
athlete: @tomstoltmanofficial
creator management: WeAreNinety

#Reev #Fitness #Strongman #WorldsStrongestMan #TomStoltman #Gym

Reev x Mitchum 🚿 🏋️‍♀️

Mitchum has @reevhd covered when hitting PBs and getting SERIOUS pumps!

Creator marketing and management by WeAreNinety, in partnership with Buttermilk 🫡

client: @mitchumuk
creator: @reevhd
agency: @buttermilkagency / @katiestanfordx
production: @reevhd
creator management: WeAreNinety

#MitchumTrueToYou #Mitchum #Reev #Creator #Fitness

Reev x Shokz 🎧

Reev recently teamed up with Shokz, trailing their new OpenFit Air Headphones.

Creator marketing and management by WeAreNinety 🤝

client: @shokzuk
creator: @reevhd
production: @reevhd
creator management: WeAreNinety

#Reev #Shokz #ShokzUK #OpenFitAir #Creator #CreatorManagement

Scott McTominay - Specsavers contact lens ambassador.

Athlete marketing and management by WeAreNinety in partnership with Murdock Sports 🤝

Behind the scenes with Scott - @specsavers contact lens ambassador.

Athlete marketing and management by WeAreNinety in partnership with Murdock Sports 🤝

——————->

Scott has worn contact lenses since he was 15 years old, helping him in so many different aspects of life & football. Partnering with Specsavers to spread awareness about the benefits and safe use of contact lenses is something Scott has been very passionate about.

To announce the partnership and before heading to Germany, Scott visited Riverbank Primary School in Glasgow to meet some *very* excited young pupils, sharing his experiences to help them try to fulfill all of their dreams 💙 🏴󠁧󠁢󠁳󠁣󠁴󠁿

client: @specsavers
athlete: Scott Mctominay
athlete marketing: WeAreNinety
athlete agent: @murdocksports
production: @tangerinecomms
pr: @golin.lon

#ScottMcTominay #Scotland #ManchesterUnited #EURO2024 #athletemarketing #WeAreNinety #MurdockSports

Scott McTominay - Specsavers contact lens ambassador.

Scott has worn contact lenses since he was 15 years old, helping him in so many different aspects of life & football. Partnering with Specsavers to spread awareness about the benefits and safe use of contact lenses is something Scott has been very passionate about.

To announce the partnership and before heading to Germany, Scott visited Riverbank Primary School in Glasgow to meet some *very* excited young pupils, sharing his experiences to help them try to fulfill all of their dreams 💙 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Athlete marketing and management by WeAreNinety in partnership with Murdock Sports 🤝

client: @specsavers
athlete: Scott McTominay
athlete marketing: WeAreNinety
athlete agent: @murdocksports
production: @tangerinecomms
pr: @golin.lon

#ScottMcTominay #Scotland #ManchesterUnited #EURO2024 #athletemarketing #WeAreNinety #MurdockSports

Frank Lampard for Audi and Sky Sports.

Athlete marketing and management delivered by WeAreNinety.

client: @skysports & @audiuk
production: @sky_uk
athlete marketing: WeAreNinety
athlete: @franklampard
athlete agent: @caa_sports

#FrankLampard #Audi #SkySports #England #EURO2024 #athletemarketing

Frank and Jamie team up with Audi, Sky Sports’ official innovation partner, to head to Munich’s Allianz Arena ahead of this summer’s European Championship 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Frank reveals how Chelsea beat Bayern Munich on penalties in the 2012 UCL final… 🔵🏆

——————>

Frank Lampard for Audi and Sky Sports.

Athlete marketing and management delivered by WeAreNinety.

client: @skysports & @audiuk
production: @sky_uk
athlete marketing: @weareninety
athlete: @franklampard
athlete agent: @caa_sports

#FrankLampard #Audi #SkySports #England #EURO2024 #athletemarketing #Chelsea

That’s a wrap on HYROX season!

Kudos to all the HYROX team and Lauren on a successful campaign as lead presenter across all majors and the world champs in Nice this weekend 👊🏼

🤝: @hyroxworld
🌟: @ls_sports
📸: @thefittestshots

#HYROX #LaurenSmith #Presenter #Reporter #Talent

Get in there Scott! Congratulations 🏆

#ManchesterUnited #FACup #MUFC #United

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