OUR
LATEST WORK

HIBOB X FULHAM: BRINGING TEAMWORK TO LIFE AT CRAVEN COTTAGE

Working alongside HiBob and Fulham FC, we delivered a fully integrated match day takeover at Craven Cottage, combining digital engagement, live fan participation and an on-pitch half-time experience designed to showcase the power of teamwork in a memorable and authentic way.

Activation

REVOLUT X MAN CITY: PARTNERSHIP LAUNCH CREATOR ACTIVATION

At WeAreNinety, we love finding creative ways to connect fans with the brands they care about. For this campaign with Revolut and Manchester City, we combined premium gifting with creator-led storytelling to celebrate the club’s virtual cards and, of course, shine a light on Revolut’s new back-of-shirt sponsorship for the Carabao Cup.

Sports Partnerships

DAN BURN FOR ENOUGH - SKY & UK HOME OFFICE

England international footballer and Newcastle United's Dan Burn features in the ENOUGH campaign, an initiative from the UK Home Office & produced by Sky Media, aimed at tackling violence against women and girls – Powered by WeAreNinety

Athlete Marketing

FUELLING FULHAM - KINETICA SPORTS MATCH DAY TAKEOVER

There’s nothing quite like a Premier League matchday at Fulham FC’s iconic Craven Cottage, and last month, WeAreNinety brought that energy to life with a high-impact takeover alongside Kinetica Sports.

Sports Partnerships

REVOLUT X MAN CITY WOMEN - CREATOR & MEDIA ACTIVATION

We activated Revolut’s partnership with Manchester City Women through a high-impact matchday campaign, bringing their sponsorship to life across both stadium and digital environments.

Sports Partnerships

MATT OWEN JOINS WEARENINETY

WeAre delighted to welcome Matt Owen as the newest member of the WeAreNinety team!

Team

CHLOE KELLY FOR ENOUGH - SKY & UK HOME OFFICE

England international footballer and Arsenal player Chloe Kelly features in the ENOUGH campaign, an initiative from the UK Home Office & produced by Sky Media, aimed at tackling violence against women and girls – Powered by WeAreNinety

Athlete Marketing

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Congratulations to Caroline on an outstanding chapter with Real Madrid.

Since joining in 2022, Caroline has become a true Madridistas legend, finishing her time in Madrid as the team’s all-time leading goalscorer and assist provider.

⚽ 125 appearances
⚽ 63 goals
🎯 Most assists in club history

As one remarkable chapter closes, we’re excited to be alongside Caroline for what comes next and look forward to supporting her future success.

#CarolineWeir #RealMadrid

Creator Spotlight: Ben Black

Revolut x Manchester City Men’s Partnership Launch

For this campaign with Revolut and Manchester City, we combined premium gifting with MCFC creator-led storytelling to celebrate the club’s virtual cards and, of course, shine a light on Revolut’s new domestic cup back-of-shirt sponsorship.

client: @revolut
club: @mancity
creator: @benblack
sports partnerships agency: WeAreNinety

#Revolut #SportsPartnerships #Activation #MCFC #CreatorManagement

Revolut x Manchester City Men’s Partnership Launch

We love finding creative ways to connect fans with the brands they care about. For this campaign with Revolut and Manchester City, we combined premium gifting with MCFC creator-led storytelling to celebrate the club’s virtual cards and, of course, shine a light on Revolut’s new domestic cup back-of-shirt sponsorship.

By combining premium gifting with the right creators, the activation became a targeted content engine, delivering authentic engagement with over 14.1m views while reinforcing both product and sponsorship awareness.

client: @revolut
club: @mancity
creators: @benblack / @lia.lewis / @thisisfg_ / @elzthewitch / @mcfc.lads & @lukestanley03
sports partnerships agency: WeAreNinety

#Revolut #SportsPartnerships #Activation #MCFC #CreatorManagement

Conor Benn for ENOUGH.

End Violence Against Women & Girls Social Episodes 🎥

WeAre proud to have supported our client Sky, the Home Office & GOV.UK in bringing this important conversation to the forefront.

Through athlete marketing and management, we worked with professional boxer Conor Benn to join Anna Woolhouse and Natasha Jonas for a powerful discussion addressing abuse against women and girls, and the role sport can play in promoting positive, respectful behaviour.

Conor’s episode focused specifically on the issue of controlling behaviour - helping to raise awareness of the signs and the importance of speaking up.

client: @skysports, @ukhomeoffice & @ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: conorbennofficial
athlete agent: @missnicolemac

#ENOUGH #AthleteMarketing #WeAreNinety #SkySports
#ConorBenn

Chloe Kelly for ENOUGH

End Violence Against Women & Girls Social Episodes🎥

WeAre proud to have supported something truly important alongside The Home Office, GOV.UK and Sky Media, an issue that affects far too many and deserves continued attention.

Through WeAreNinety’s athlete marketing expertise, Chloe Kelly joined Emma Saunders and Bela Shah for an important conversation on recognising abusive behaviour, challenging it, and the role we all play in creating safer, more respectful environments.

By using the platform of sport and the influence of athletes, the campaign aims to drive awareness and meaningful change.

client: @skysports, @ukhomeoffice & @ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: @chloekelly
athlete agent: @pantherasports & @missnicolemac

#ChloeKelly | #AthleteMarketing | #ENOUGH

Dan Burn x ENOUGH

End Violence Against Women & Girls Social Episodes 🎥

WeAre proud to have supported something truly important alongside The Home Office, GOV.UK and Sky Media, an issue that affects far too many and deserves continued attention.

Through WeAreNinety’s athlete marketing expertise, Dan Burn joined Josh Denzel and Bela Shah for an important conversation on recognising the signs of abusive behaviour, challenging it, and understanding the role we all play in creating safer, more respectful environments.

By using the platform of sport and the influence of athletes, the campaign aims to drive awareness and meaningful change.

client: @skysports, @ukhomeoffice & @ukgovofficial ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: @bigdanburn
athlete agent/management: @nufc @elite_mgmt

#DanBurn | #AthleteMarketing | #ENOUGH | #Newcastle

Willy or Won’t He? 🥧

We supported Willy’s Pies and Norwich City with strategy, planning, creative concepts for their recent player appearance activation.

Willy or Won’t He - a quickfire, tongue-in-cheek challenge that puts Norwich City players in the hot seat with a series of ridiculous “Will he or Won’t He” questions. From choosing between going on Love Island to impossible football scenarios, the game brings out each player’s humour, personality, and quick wit. It’s light, cheeky, and guaranteed to get genuine reactions - the kind of unscripted content that shows the human side of the squad and keeps fans laughing along.

client: @willys_pies
rights holder: @norwichcityfc
sports marketing agency: @weareninety
production: @norwichcityfc

Willy’s Pies Player of the Month plate… 🥧 🍽️

Willy’s Pies teamed up with Me Old China’, known for their bespoke premium vases and plates, to create a bespoke Willy’s Pies and Norwich City Player of the Month plate. Two small independent East London creatives, backed by NCFC, have joined forces to reinvent & innovate on what has so often been a predictable and uninspired sponsorship asset...

Season long, the Norwich City Player of the Month will be presented with their very own, a one-of-a-kind, hand-crafted china plate.

ENOUGH. End Violence Against Women & Girls

We’ve been honoured to work alongside The Home Office, GOV.UK and Sky Media on the ENOUGH campaign to help end violence against women and girls.

Through athlete relations, management and marketing, we’ve helped amplify powerful voices, use sport as a force for good, and drive awareness around an issue that demands action.

A huge thank you to all the athletes we worked with, and to their agents and management teams for their support and collaboration:

⚽ Mason Mount
⚽ Chloe Kelly
🏌‍♀️ Charley Hull
⚽ Lauren James
⚽ Noni Madueke
🎾 Katie Boulter
⚽ Jordan Pickford
⚽ Dan Burn
⚽ Beth Mead
🥊 Conor Benn

Real change happens when brands, institutions and athletes come together with purpose. This is work WeAre incredibly proud of.

client: @ukhomeoffice, @ukgovofficial & @skysports
production: @skysports & @weareninety
athletes:
🎾 @katiecboulter (@kinpartners/ @dino_marcan)
⚽️ @bigdanburn (@nufc)
⚽️ @bethmead_ (@firstforplayers)
🥊 @conorbennofficial (@missnicolemac)
⛳️ @charley.hull (@imggolf / @vicky_cuming)
athlete marketing agency: @weareninety
athlete marketing lead: @weir90

ENOUGH. End Violence Against Women and Girls

We’ve been honoured to work alongside The Home Office, GOV.UK and Sky Media on the ENOUGH campaign to help end violence against women and girls.

Through athlete relations, management and marketing, we’ve helped amplify powerful voices, use sport as a force for good, and drive awareness around an issue that demands action.

A huge thank you to all the athletes we worked with, and to their agents and management teams for their support and collaboration:

⚽ Mason Mount
⚽ Chloe Kelly
🏌‍♀️ Charley Hull
⚽ Lauren James
⚽ Noni Madueke
🎾 Katie Boulter
⚽ Jordan Pickford
⚽ Dan Burn
⚽ Beth Mead
🥊 Conor Benn

Real change happens when brands, institutions and athletes come together with purpose. This is work WeAre incredibly proud of.

client: @ukhomeoffice, @ukgovofficial & @skysports
athletes:
⚽ @masonmount (@lew.mount)
⚽ @chloekelly (@pantherasports / @missnicolemac)
⚽ @jpickford1 (@hattrick.mgmt / @jonny_hatt)
⚽ @lj10 (@reptsports / @maxamclaren)
⚽ nonzinoo10 (@limitlesslsc / @rebeccajamess)
athlete marketing agency: @weareninety
athlete marketing lead: @weir90

🔄 2025 WRAPPED: January - April 🔄

As 2025 comes to a close, we’re taking a moment to reflect on what’s been another great year for us. From brokering innovative sports partnerships, to standout athlete activation and smart, culture-led campaigns to exciting new business wins and continued team growth, this year has pushed us forward in all the right ways 🎯

Here are some of our key highlights from January to April:

⚫️🟡 Borussia Dortmund joins @copacitygame

🏦 🩵 @revolut x @mancitywomen - we led on creator and media activation for new client, Revolut and their sponsorship of Manchester City Football Club Women, activating at their sponsored match clash between Man City and Chelsea in the WSL.

🎖️Sports Industry Awards Shortlist - Talent Campaign of the Year - we were shortlisted for Talent Campaign of the Year at the Sport Industry Group Awards 2025 for our @leagueoflegends x @hm_son7 collaboration for client @riotgames.

⛳️ 🦟 Introducing @craghoppers Golf - we supported client Craghoppers on golf marketing strategy and activation as they launched their new golf range.

👨‍⚕️ @bigdanburn x @bootsuk & @skysports - we continued supporting the Sky Media UK & Boots team with athlete management and marketing services, this time bringing Dan Burn, Newcastle United defender and Carabao Cup Final hero to the #BootsOnlineDoctor series.

We believe sport is more than just a game. It’s a platform to build brands, spark conversation, and create real impact. We’re proud of the work we’ve delivered this year and grateful to the clients, rights holders, partners, athletes, creators, and collaborators who made it possible 💪

As we look ahead to 2026, the focus stays the same: bigger ideas, stronger partnerships, more great work that genuinely moves the needle - all whilst being cost optimised.

To everyone who’s been part of the journey - thank you for making 2025 one to remember. Let’s keep building 🚀

#WeAreNinety #SportsMarketing #2025Highlights #YearInReview

Reev x EA SPORTS FC26 ⚽️🎮

Reev jumped in to host a @fcbayern 2 vs 2 with a twist…

client: @easportsfc
club: @fcbayern
creative and production: @founder_creative
creator/presenter: @reevhd
creator management: @weareninety

#FC26 #Reev #BayernMunich

Reev x MyProtein 💪🏼🖤

Reev teamed up with @myprotein for their Cyber Campaign - sharing his #HYROX stack, which helps keeps him fuelled for race day.

Creator management by WeAreNinety.

#MyProtein #BlackFriday #Reev

Reev x TrainPal 🤝 🚆

Reev recently teamed up with @trainpal_official for their Black Friday Campaign - creator management by WeAreNinety.

#TrainPal #Reev #Creator #Influencer

Charley Hull x Audi & Sky Sports - Powered by WeAreNinety

Women’s golf sensation Charley Hull, one of the most exciting and decorated players on the LPGA and LET Tours, features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @charley.hull
athlete agent: @img (@vicky_cuming)

#CharleyHull | #AthleteMarketing | #ThePursuit | #Golf | #Audi | #SkySports

Anthony Watson x Audi & Sky Sports - Powered by WeAreNinety

Anthony joined Kelly Cates on The Pursuit, to reflect on a career including World Cup finals, to injury comebacks, as he opens up about the moments that shaped him on and off the pitch.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @anthonywatson
athlete agent: @wasserman (@bennyharris)

#AnthonyWatson | #AthleteMarketing | #ThePursuit |#Rugby | #Audi

Dina Asher-Smith x Audi & Sky Sports - Powered by WeAreNinety

World champion sprinter and Olympic medallist Dina Asher-Smith features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @dinaashersmith
athlete agent: @pacesportsmanagement

#DinaAsherSmith #Audi #SkySports #ThePursuit #AthleteMarketing #Sprinter #Athletics

Welcome, Caroline 💫🚀

From becoming Real Madrid Femenino’s all-time leading scorer to being the first Scottish woman nominated for the Ballon d’Or, Caroline has built a career defined by performance, leadership, and breaking barriers.

Beyond the pitch, she champions causes that matter, from equality and inspiration to wellness, lifestyle, and community impact, making her a powerful role model for brands and fans alike.

WeAre proud to support Caroline on her journey, and are looking forward to more moments like this in the 2025/26 season ⚽✨

athlete: @carolineweir95
club: @realmadridfem
national team: @scotlandnationalteam
agent: @jpm.emerson & @womensfootballagency
athlete marketing: @weareninety

#CarolineWeir #WeAreNinety #AthleteMarketing #BrandPartnerships #Weir #RealMadrid #Scotland

🎬 3 Years of WeAreNinety!

Big thanks to our clients, partners, and team for making it possible – the best is yet to come! 🚀

—————
#Partnerships #Activation #PR #Communications #Athletes #Creators #Influencers #Creative #Production #MasonMount #Son #JamesMaddison #Mount #Maddison #Norwich #WillysPies #Audi #Sky #Craghoppers #Revolut #MCFC #McTominay #Specsavers #Boots #DanBurn

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OUR LATEST WORK

HERE IS A SNAPSHOT OF OUR LATEST NEWS, SUBSCRIBE TO OUR NEWSLETTER FOR MORE

HIBOB X FULHAM: BRINGING TEAMWORK TO LIFE AT CRAVEN COTTAGE

REVOLUT X MAN CITY: PARTNERSHIP LAUNCH CREATOR ACTIVATION

DAN BURN FOR ENOUGH - SKY & UK HOME OFFICE

FUELLING FULHAM - KINETICA SPORTS MATCH DAY TAKEOVER

REVOLUT X MAN CITY WOMEN - CREATOR & MEDIA ACTIVATION

MATT OWEN JOINS WEARENINETY

CHLOE KELLY FOR ENOUGH - SKY & UK HOME OFFICE

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