2025 WRAPPED: HIGHLIGHTS THAT SHAPED OUR YEAR

Reflecting on the Work, the People and the Progress That Defined Our 2025

As 2025 comes to a close, we’re taking a moment to reflect on a year defined by purposeful partnerships, standout athlete activation, meaningful impact and continued growth across the WeAreNinety collective.

A Year of Momentum

2025 has been another landmark year of highlights for WeAreNinety. From brokering innovative sports partnerships and delivering culture-led campaigns, to supporting athletes, creators and brands beyond the game, this year has pushed us forward in all the right ways.

It’s been a year built on trust, collaboration and ambition - and one we’re incredibly proud of.

Highlights from 2025

🏢 Opening Our Manchester Office

The launch of our Northern HQ in Wilmslow marked a major milestone for WeAreNinety. Expanding into Manchester supports our continued growth and strengthens our ability to service clients, rights holders and talent across the UK and beyond.

🤝 Willy’s Pies x Norwich City Football Club

We successfully brokered, managed and executed Willy’s Pies’ sleeve sponsorship with Norwich City FC, delivering a partnership rooted in authenticity, community and creativity.

From commercial alignment to on-the-ground activation, the collaboration brought brand and club together in a way that felt genuinely meaningful to supporters.

⚡ Kinetica Sports x Jack Grealish

We led on multi-asset athlete planning and activation for Kinetica Sports’ global ambassador partnership with Jack Grealish, launching with a social-first hero moment that blended elite performance with unmistakable personality.

🎯 Purpose-Led Impact: The ENOUGH Campaign

We were proud to lead athlete relations and marketing for the Home Office and Government-backed ENOUGH campaign, tackling Violence Against Women and Girls in partnership with Sky Media UK.

Managing athlete support from Mason Mount, Lauren James, Charley Hull, Katie Boulter, Beth Mead, Conor Benn, Chloe Kelly, Jordan Pickford, Dan Burn and Noni Madueke, the campaign demonstrated the power of sport as a platform for real social change.

📣 Helping Brands Activate Their Rights in Sport

Throughout 2025, we supported partners in turning sponsorship and rights into standout, culturally relevant campaigns that drive genuine value.

Clients including Revolut, Hill Dickinson LLP, Willy’s Pies and triple espresso trusted us to help bring their partnerships to life beyond logos and assets.

🏃‍♂️ Building Brands Beyond the Game

We continued delivering long-term strategic support for athletes and talent, helping shape personal brands, partnerships and off-field impact.

💫 Championing Creators, Talent and Presenters

We’ve continued to support creators and presenters across sport with strategic marketing, media and brand partnerships designed to build long-term value and relevance.

📈 Growing the WeAreNinety Team

2025 also saw continued growth across our internal team and trusted partner network. We welcomed new talent bringing fresh thinking, creativity and expertise to everything we do.

🙌 Industry Recognition

We were proud to be shortlisted for Talent Campaign of the Year at the Sport Industry Group Awards for our League of Legends x Son Heung-Min collaboration for client Riot Games.

Looking Ahead to 2026...

We believe sport is more than just a game. It’s a platform to build brands, spark conversation and create real impact.

As we look ahead to 2026, the focus stays the same: bigger ideas, stronger partnerships and work that genuinely moves the needle - all while remaining cost-optimised.

To everyone who’s been part of the journey - thank you for making 2025 one to remember.

Let’s keep building 🚀

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For more information, please contact:

Press Contact: Charlie Weir

Email: charlie@weareninety.co.uk

About WeAreNinety:

WeAreNinety is a sports marketing collective, specialising in creating impactful marketing strategies that connect brands with passionate audiences. With expertise spanning strategy, activation, athlete marketing, talent marketing and creative, WeAreNinety helps brands across sport, lifestyle and entertainment achieve their business goals through innovative storytelling and consumer engagement.