ATHLETE MARKETING: ENOUGH CAMPAIGN

Using Sport as a Force for Good: How WeAreNinety Supported the ENOUGH Campaign with Athlete Marketing.

WeAreNinety was proud to work alongside The Home Office, GOV.UK and Sky Media on the ENOUGH campaign, supporting with athlete relations, management, marketing & production to help drive awareness and action to end violence against women and girls.

ENOUGH. End Violence Against Women & Girls

ENOUGH: When Athletes Use Their Voice for Change

Supporting a national campaign to help end violence against women and girls

At WeAreNinety, we believe sport has the power to influence culture, shape behaviour and drive meaningful change. That belief sat at the heart of our involvement in the ENOUGH campaign, a national initiative led by The Home Office, GOV.UK and Sky Media to help end violence against women and girls.

This was work rooted in responsibility, not promotion. The objective was simple but vital: use trusted voices from across sport to stand united, raise awareness and encourage action around an issue that affects far too many lives.

The Role of Athletes

Athletes hold a unique position in society. Their voices cut across generations, communities and platforms, making them powerful advocates when speaking out on issues that matter.

Through athlete relations, management and marketing, WeAreNinety supported the campaign by helping bring together a group of high-profile sportspeople willing to use their platform to say one thing clearly: ENOUGH.

In the campaign video, athletes appear in a powerful, stripped-back format, naming different forms of violence against women and girls before stating that they’ve had enough, and directing audiences to support and information at gov.uk/enough.

The message was direct, unified and impossible to ignore.

Athletes Involved

We were honoured to work alongside the following athletes, as well as their agents and management teams, whose collaboration and trust made this campaign possible:

⚽ Mason Mount

⚽ Chloe Kelly

🏌‍♀️ Charley Hull

⚽ Lauren James

⚽ Noni Madueke

🎾 Katie Boulter

⚽ Jordan Pickford

⚽ Dan Burn

⚽ Beth Mead

🥊 Conor Benn

Each athlete brought their voice, visibility and conviction to the campaign, reinforcing the message that ending violence against women and girls is everyone’s responsibility.

WeAreNinety is proud to contribute to work that uses influence responsibly and puts impact first.

-------

Want to Partner with Purpose?

Whether you're a athlete looking to build long-term brand relationships, or a brand seeking authentic partnerships with trusted creator voices, WeAreNinety connects ambition with opportunity.

For more information, please contact:

Press Contact: Charlie Weir

Email: charlie@weareninety.co.uk

About WeAreNinety:

WeAreNinety is a sports marketing collective, specialising in creating impactful marketing strategies that connect brands with passionate audiences. With expertise spanning strategy, activation, athlete marketing, talent marketing and creative, WeAreNinety helps brands across sport, lifestyle and entertainment achieve their business goals through innovative storytelling and consumer engagement.