DAN BURN FOR SKY SPORTS & BOOTS

Dan Burn Joins Boots Online Doctor in Powerful Health Campaign - powered by WeAreNinety

Newcastle United defender and Carabao Cup Final standout Dan Burn stars in the latest episode of the multi-platform #BootsOnlineDoctor series, a campaign led by Sky Media UK and brought to life with athlete marketing expertise from WeAreNinety.

Now in its third successful season, the Boots Online Doctor campaign continues to spotlight the importance of both physical and mental health, using authentic storytelling to connect with audiences. As long-term collaborators on the campaign, WeAreNinety provided full-service athlete marketing and management support to ensure the episode hit the mark both creatively and strategically.

🎯 Athlete Identification & Strategic Fit

With a clear brief to find an athlete whose story aligned with Boots’ commitment to holistic health, WeAreNinety conducted thorough research and recommended Dan Burn — not only for his recent Carabao Cup Final heroics, but also for his openness around mental health and his inspiring journey through professional football. His narrative perfectly captured the campaign’s ethos: resilience, honesty, and personal growth.

🤝 Partner Collaboration

WeAreNinety worked closely with Elite Management, Burn’s representatives, and Newcastle United Football Club to broker and formalize the partnership. From negotiation and contracting to relationship management, WeAreNinety ensured all parties were aligned and the athlete was supported from start to finish.

🎬 Episode: The Boy From Blyth

In the episode, Burn sits down with Sky Sports’ Adam Smith to discuss everything from mental health challenges, to earning his first England cap, and reflecting on the emotions of playing at Wembley. His honest and grounded reflections bring authenticity to the campaign, engaging fans on a deeper, more personal level.

🛠️ Services Provided by WeAreNinety:

• Athlete Identification & Research

• Brokering & Negotiation

• Contracting

• Athlete Management & Relations

• Activation Management

• Publishing Coordination

• Reporting & Analytics

From strategy to execution, WeAreNinety helped ensure this campaign didn’t just reach an audience — it resonated.

To watch the episode and explore how Boots is making healthcare more accessible, head to The Sky Sports Premier League YouTube channel.

For more information, please contact:

Press Contact: Charlie Weir

Email: charlie@weareninety.co.uk

About WeAreNinety:

WeAreNinety is a leading sports marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.