CHARLEY HULL FOR SKY SPORTS & AUDI
- Charlie Weir
- Sep 18
- 2 min read
Charley Hull Joins The Pursuit by Sky x Audi – Powered by WeAreNinety
Women's golf sensation Charley Hull, one of the most exciting and decorated players on the LPGA and LET Tours, features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance. A campaign led by Sky Media UK and brought to life through WeAreNinety’s athlete marketing expertise.
The Pursuit dives deep into what drives world-class athletes both on and off the course. Charley’s episode offers a candid and inspiring look into her relentless ambition, her love for the game, and the resilience that has defined her career at the highest levels of golf. WeAreNinety played a central role in aligning athlete and platform, ensuring the collaboration delivered with authenticity and impact.
Championing Stories Beyond the Course
Charley Hull is more than a global golf talent, she’s a trailblazer, Solheim Cup star, and role model whose influence extends beyond sport. Her passion, drive, and authenticity made her the perfect guest for The Pursuit, Sky Sports’ podcast powered by Audi. The series celebrates athletes and innovators who push boundaries, making Charley’s voice a natural fit.
🎯 Athlete Identification & Strategic Fit
With a brief centred on performance, resilience, and breaking new ground, WeAreNinety identified Charley Hull as the ideal guest. As one of the world’s most recognisable female golfers and a consistent force on the global stage, Charley embodies determination, leadership, and individuality, values at the heart of the podcast’s message.
🤝 Partner Collaboration
WeAreNinety worked collaboratively with Sky Media, Audi, and Charley’s representatives at IMG to shape the partnership. From athlete sourcing and negotiations to briefing and on-the-day support, our team ensured all stakeholders were aligned strategically and creatively, delivering a seamless and impactful collaboration.
🎧 Episode: Focus, Fearlessness & Finding Balance
In the episode, Charley opens up about the mindset behind competing at the top of women’s golf, the pressures of global tournaments, and how she finds balance away from the course. Honest, fearless, and refreshing, her story offers listeners a rare insight into the mentality of a modern champion.
🛠️ Services Provided by WeAreNinety:
Athlete Identification & Research
Brokering & Negotiation
Contracting
Athlete Management & Relations
Activation Support
Publishing Coordination
Reporting & Analytics
From concept to delivery, WeAreNinety ensured this partnership resonated not just with golf fans but with a wider audience inspired by stories of excellence and resilience.
🔗 Listen to Charley Hull on The Pursuit now via the Sky Sports Golf YouTube channel or wherever you get your podcasts.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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