ANTHONY WATSON FOR SKY SPORTS & AUDI
- Charlie Weir
- Aug 3
- 2 min read
Anthony Watson Joins The Pursuit by Sky x Audi – Powered by WeAreNinety
England rugby international and British & Irish Lion Anthony Watson features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance — a campaign led by Sky Media UK & brought to life through WeAreNinety’s athlete marketing expertise.
The Pursuit series explores what drives top-level performers both on and off the field, with Watson’s episode providing a powerful look into resilience, identity, and redefining success following injury and setback. WeAreNinety played a key role in aligning the athlete and platform, ensuring the story hit the mark with impact and authenticity.
🎯 Athlete Identification & Strategic Fit
With a brief focused on highlighting personal drive and comeback mentality, WeAreNinety identified Anthony Watson as an ideal guest. A seasoned England winger with a career shaped by both triumph and adversity, Watson’s story perfectly matched the podcast’s central theme: the relentless pursuit of excellence.
🤝 Partner Collaboration
WeAreNinety worked collaboratively with Sky Media and Wasserman to shape the partnership. From athlete sourcing and negotiations to briefing and on-the-day support, the team ensured that all stakeholders were aligned creatively and strategically throughout the process.
🎧 Episode: Injury, Identity, and the Next Chapter
In the episode, Watson reflects on the psychological battles behind physical recovery, the pressures of elite sport, and the evolving purpose that fuels him post-injury. Honest, sharp, and deeply reflective, his story offers listeners a rare glimpse behind the scenes of life at the top — and what it takes to get back there.
🛠️ Services Provided by WeAreNinety:
Athlete Identification & Research
Brokering & Negotiation
Contracting
Athlete Management & Relations
Activation Support
Publishing Coordination
Reporting & Analytics
From concept to execution, WeAreNinety ensured this partnership didn’t just reach sports fans — it cut through with meaning.
🔗 Listen to Anthony Watson on The Pursuit now via the Sky Sports YouTube channel or wherever you get your podcasts.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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