DINA ASHER-SMITH FOR SKY SPORTS & AUDI
- Charlie Weir
- Aug 18
- 2 min read
Dina Asher-Smith Joins The Pursuit by Sky x Audi – Powered by WeAreNinety
World champion sprinter and Olympic medalist Dina Asher-Smith features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance. A campaign led by Sky Media UK & brought to life through WeAreNinety’s athlete marketing expertise.
The Pursuit series explores what drives top-level performers both on and off the field, with Dina’s episode offering an inspiring look into ambition, resilience, and the pursuit of excellence at the very highest level of sport. WeAreNinety played a key role in aligning the athlete and platform, ensuring the story connected with impact and authenticity.
Championing Stories Beyond the Track
Dina Asher-Smith is not only a world champion sprinter and Olympic medalist, she is also a role model whose influence stretches far beyond athletics. Her story of perseverance, excellence, and authenticity made her the perfect guest for The Pursuit, Sky Sports’ podcast powered by Audi. The series celebrates individuals pushing the limits in sport, culture, and innovation – a natural home for Dina’s voice.
🎯 Athlete Identification & Strategic Fit
With a brief focused on celebrating personal drive, leadership, and breaking boundaries, WeAreNinety identified Dina Asher-Smith as the perfect guest. As Britain’s fastest woman and one of the world’s leading sprinters, Dina’s journey embodies determination, discipline, and influence — values that sit at the heart of the podcast’s central theme.
🤝 Partner Collaboration
WeAreNinety worked collaboratively with Sky Media and PACE Sports Management, Dina's representatives to shape the partnership. From athlete sourcing and negotiations to briefing and on-the-day support, our team ensured all stakeholders were aligned both strategically and creatively, resulting in a seamless collaboration.
🎧 Episode: Speed, Setbacks, and Staying True
In the episode, Dina opens up about the mindset behind sprinting at world-class level, the challenges of injury setbacks, and the importance of staying authentic in the face of pressure. Honest, thoughtful, and inspiring, her story provides listeners with a rare glimpse into the resilience and character that define champions.
🛠️ Services Provided by WeAreNinety:
Athlete Identification & Research
Brokering & Negotiation
Contracting
Athlete Management & Relations
Activation Support
Publishing Coordination
Reporting & Analytics
From concept to execution, WeAreNinety ensured this partnership not only reached sports fans but resonated far beyond the track.
🔗 Listen to Dina Asher-Smith on The Pursuit now via the Sky Sports YouTube channel or wherever you get your podcasts.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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