CONOR BENN FOR ENOUGH – SKY & UK HOME OFFICE
- 6 days ago
- 2 min read
Professional boxer Conor Benn features in the ENOUGH campaign, an initiative from the UK Home Office & produced by Sky Media aimed at tackling violence against women and girls – Powered by WeAreNinety
The campaign brings together athlete voices and sports platforms to drive an important conversation around abuse, respect, and the role sport can play in shaping positive behaviour. Through WeAreNinety’s athlete marketing expertise, Conor Benn joined Anna Woolhouse and Natasha Jonas for a powerful discussion exploring the issue of controlling behaviour and how to recognise the signs. By leveraging the platform of sport and the influence of athletes, the campaign aims to encourage awareness, accountability, and meaningful change.
🎯 Athlete Identification & Strategic Fit
With a brief focused on engaging male audiences and promoting respectful behaviour, WeAreNinety worked to identify an athlete who could speak authentically to the topic. As one of Britain’s most recognisable boxers, Conor Benn’s voice provided a credible and impactful perspective within the discussion.
🤝 Partner Collaboration
Working closely with Sky Media, the UK Home Office, and Conor’s team, WeAreNinety supported the partnership from athlete sourcing through to management and campaign delivery, ensuring alignment across stakeholders and helping bring the conversation to life on screen.
💬 Sport as a Platform for Change
Sport has a unique ability to shape culture. When used responsibly, athlete voices can elevate important conversations and help drive awareness around critical social issues.
🛠️ Services Provided by WeAreNinety
• Athlete Identification & Research
• Brokering & Negotiation
• Contracting
• Athlete Management & Relations
• Campaign Support
🎥 Watch the full conversation here or on Sky Sports Boxing YouTube Channel.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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