REEV X MYPROTEIN & TRAINPAL

Charlie Weir
6 days ago
3 min read

Driving Impact Through Creator-Led Partnerships: How WeAreNinety Supported Reev’s Black Friday Collaborations

We managed brand partnerships for client Reev, leading health and fitness creator, working with MyProtein and TrainPal across a busy November and Black Friday period, delivering authentic creator-led content during a highly competitive sales period.

At WeAreNinety, we champion partnerships that feel natural, credible and genuinely useful. So when Reev teamed up with MyProtein and TrainPal across November and Black Friday, our focus was on ensuring each collaboration reflected how he actually trains, travels and prepares for performance.

Rather than forcing product placement, we leaned into lived experience and relevance, allowing the content to resonate in a period where audiences are often overwhelmed by promotions.

Setting the Objectives

We built the partnerships around three clear objectives:

Support Reev in sharing real insight from his training and lifestyle
Deliver Black Friday messaging without undermining creator trust
Help partner brands cut through with content rooted in utility, not hype

Reev x MyProtein

Fuel for HYROX Performance

For MyProtein’s Cyber Campaign, Reev shared his personal HYROX supplement stack, explaining how specific products support his training and race-day preparation.

By grounding the content in his HYROX journey, the partnership felt informative rather than promotional. The focus stayed on fuelling performance, recovery and consistency, positioning MyProtein as a trusted part of his routine while remaining highly relevant to an audience of endurance-focused fitness enthusiasts.

The result was credible, value-led content that aligned perfectly with both Reev’s training ethos and MyProtein’s performance credentials.

Reev x TrainPal

Ease, Efficiency and Black Friday Value

With TrainPal, the narrative shifted to practicality and convenience. Reev highlighted the ease of booking travel through the platform while promoting TrainPal’s Black Friday deals, framing the brand as a simple solution for busy schedules.

The content reflected real-world use, showing how streamlined booking supports training consistency, work commitments and lifestyle balance. By focusing on ease and efficiency, the collaboration felt relevant and timely without leaning into overt sales messaging.

I Ran Across 3 Countries in 3 Days! Sponsored by TrainPal.

Creator-First Execution

Across both partnerships, Reev’s voice remained central. WeAreNinety managed commercials, brand alignment, messaging and delivery while protecting the authenticity that underpins creator trust.

By prioritising platform-native content, the collaborations cut through the Black Friday noise while remaining true to Reev’s audience expectations.

Results

Across November and the Black Friday period, the partnerships delivered:

Strong alignment between Reev and two established fitness platforms
High-quality, insight-led short-form content
Credible exposure during one of the most competitive moments in the fitness calendar

Most importantly, the collaborations added value to Reev’s audience while delivering meaningful visibility for both partners.

Built on Trust

These partnerships reinforced Reev’s position as a trusted voice within health and fitness, while demonstrating the power of creator-led storytelling when executed with care.

WeAreNinety managed the partnerships end-to-end, from brand alignment and campaign planning to content delivery and reporting, ensuring each collaboration worked for creator, brand and audience alike.

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Want to Partner with Purpose?

Whether you're a creator looking to build long-term brand relationships, or a brand seeking authentic partnerships with trusted creator voices, WeAreNinety connects ambition with opportunity.

For more information, please contact:

Press Contact: Charlie Weir

Email: charlie@weareninety.co.uk

About WeAreNinety:

WeAreNinety is a sports marketing collective, specialising in creating impactful marketing strategies that connect brands with passionate audiences. With expertise spanning strategy, activation, athlete marketing, talent marketing and creative, WeAreNinety helps brands across sport, lifestyle and entertainment achieve their business goals through innovative storytelling and consumer engagement.