OUR
LATEST WORK

GOPUFF X COLE'D: CREATOR ACTIVATION

Working with GoPuff and Cole Palmer, we built a creator-led campaign around one of football’s biggest moments, bringing the partnership to life through content that felt natural to Cole, relevant to fans and designed to drive attention and engagement for GoPuff.

Creator Marketing

REVOLUT X MAN CITY WOMEN - CREATOR & MEDIA ACTIVATION

We activated Revolut’s partnership with Manchester City Women through a high-impact matchday campaign, bringing their sponsorship to life across both stadium and digital environments.

Sports Partnerships

REEV X MYPROTEIN & TRAINPAL

We managed brand partnerships for client Reev, leading health and fitness creator, working with MyProtein and TrainPal across a busy November and Black Friday period...

Reev

GoPuff x Cole’d 🧊– Creator Activation

England v Mexico was one of the biggest football moments of the summer, and the perfect opportunity to put Cole’d, the world’s first electrolyte football ice, in front of fans as the excitement built towards kick-off.

Working with GoPuff and Cole Palmer’s team, we brought together Ben Black, MCFC Lads, Augeyboyz, Reev and Big Beno to take Cole’d into their matchday content and introduce the product to a combined following of more than 2.4 million people.

Across Instagram Stories, all creators unboxed the football-shaped ice, made Cole’d part of their own build-up to the game and gave fans a direct route to order through GoPuff. The activity also extended to the main Cole’d launch film, helping build more conversation around the launch.

client: @gopuff & @colepalmer10
athlete: @colepalmer10
creators: @augeyboyz / @bigbenoo03 / @reevhd / @benblack / @lukestanley03 & @mcfc.lads
sports marketing agency: @weareninety

#SportsMarketing #CreatorMarketing #BrandPartnerships #FootballMarketing #AthletePartnerships

Caroline Weir x VIEVE

We recently brought together Caroline and VIEVE, and it just makes sense.

The collaboration represents a powerful alignment between two globally respected Scottish female leaders operating at the very top of their respective fields in football and beauty. Together, VIEVE founder Jamie Genevieve and Caroline authentically connect beauty, confidence, performance, and modern Scottish identity on the global stage.

#CarolineWeir #VIEVE #JamieGenevieve

Congratulations to Caroline on an outstanding chapter with Real Madrid.

Since joining in 2022, Caroline has become a true Madridistas legend, finishing her time in Madrid as the team’s all-time leading goalscorer and assist provider.

⚽ 125 appearances
⚽ 63 goals
🎯 Most assists in club history

As one remarkable chapter closes, we’re excited to be alongside Caroline for what comes next and look forward to supporting her future success.

#CarolineWeir #RealMadrid

Creator Spotlight: Ben Black

Revolut x Manchester City Men’s Partnership Launch

For this campaign with Revolut and Manchester City, we combined premium gifting with MCFC creator-led storytelling to celebrate the club’s virtual cards and, of course, shine a light on Revolut’s new domestic cup back-of-shirt sponsorship.

client: @revolut
club: @mancity
creator: @benblack
sports partnerships agency: @weareninety

#Revolut #SportsPartnerships #Activation #MCFC #CreatorManagement

Revolut x Manchester City Men’s Partnership Launch

We love finding creative ways to connect fans with the brands they care about. For this campaign with Revolut and Manchester City, we combined premium gifting with MCFC creator-led storytelling to celebrate the club’s virtual cards and, of course, shine a light on Revolut’s new domestic cup back-of-shirt sponsorship.

By combining premium gifting with the right creators, the activation became a targeted content engine, delivering authentic engagement with over 14.1m views while reinforcing both product and sponsorship awareness.

client: @revolut
club: @mancity
creators: @benblack / @lia.lewis / @thisisfg_ / @elzthewitch / @mcfc.lads & @lukestanley03
sports partnerships agency: WeAreNinety

#Revolut #SportsPartnerships #Activation #MCFC #CreatorManagement

Conor Benn for ENOUGH.

End Violence Against Women & Girls Social Episodes 🎥

WeAre proud to have supported our client Sky, the Home Office & GOV.UK in bringing this important conversation to the forefront.

Through athlete marketing and management, we worked with professional boxer Conor Benn to join Anna Woolhouse and Natasha Jonas for a powerful discussion addressing abuse against women and girls, and the role sport can play in promoting positive, respectful behaviour.

Conor’s episode focused specifically on the issue of controlling behaviour - helping to raise awareness of the signs and the importance of speaking up.

client: @skysports, @ukhomeoffice & @ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: conorbennofficial
athlete agent: @missnicolemac

#ENOUGH #AthleteMarketing #WeAreNinety #SkySports
#ConorBenn

Chloe Kelly for ENOUGH

End Violence Against Women & Girls Social Episodes🎥

WeAre proud to have supported something truly important alongside The Home Office, GOV.UK and Sky Media, an issue that affects far too many and deserves continued attention.

Through WeAreNinety’s athlete marketing expertise, Chloe Kelly joined Emma Saunders and Bela Shah for an important conversation on recognising abusive behaviour, challenging it, and the role we all play in creating safer, more respectful environments.

By using the platform of sport and the influence of athletes, the campaign aims to drive awareness and meaningful change.

client: @skysports, @ukhomeoffice & @ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: @chloekelly
athlete agent: @pantherasports & @missnicolemac

#ChloeKelly | #AthleteMarketing | #ENOUGH

Dan Burn x ENOUGH

End Violence Against Women & Girls Social Episodes 🎥

WeAre proud to have supported something truly important alongside The Home Office, GOV.UK and Sky Media, an issue that affects far too many and deserves continued attention.

Through WeAreNinety’s athlete marketing expertise, Dan Burn joined Josh Denzel and Bela Shah for an important conversation on recognising the signs of abusive behaviour, challenging it, and understanding the role we all play in creating safer, more respectful environments.

By using the platform of sport and the influence of athletes, the campaign aims to drive awareness and meaningful change.

client: @skysports, @ukhomeoffice & @ukgovofficial ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: @bigdanburn
athlete agent/management: @nufc @elite_mgmt

#DanBurn | #AthleteMarketing | #ENOUGH | #Newcastle

Willy or Won’t He? 🥧

We supported Willy’s Pies and Norwich City with strategy, planning, creative concepts for their recent player appearance activation.

Willy or Won’t He - a quickfire, tongue-in-cheek challenge that puts Norwich City players in the hot seat with a series of ridiculous “Will he or Won’t He” questions. From choosing between going on Love Island to impossible football scenarios, the game brings out each player’s humour, personality, and quick wit. It’s light, cheeky, and guaranteed to get genuine reactions - the kind of unscripted content that shows the human side of the squad and keeps fans laughing along.

client: @willys_pies
rights holder: @norwichcityfc
sports marketing agency: @weareninety
production: @norwichcityfc

Willy’s Pies Player of the Month plate… 🥧 🍽️

Willy’s Pies teamed up with Me Old China’, known for their bespoke premium vases and plates, to create a bespoke Willy’s Pies and Norwich City Player of the Month plate. Two small independent East London creatives, backed by NCFC, have joined forces to reinvent & innovate on what has so often been a predictable and uninspired sponsorship asset...

Season long, the Norwich City Player of the Month will be presented with their very own, a one-of-a-kind, hand-crafted china plate.

ENOUGH. End Violence Against Women & Girls

We’ve been honoured to work alongside The Home Office, GOV.UK and Sky Media on the ENOUGH campaign to help end violence against women and girls.

Through athlete relations, management and marketing, we’ve helped amplify powerful voices, use sport as a force for good, and drive awareness around an issue that demands action.

A huge thank you to all the athletes we worked with, and to their agents and management teams for their support and collaboration:

⚽ Mason Mount
⚽ Chloe Kelly
🏌‍♀️ Charley Hull
⚽ Lauren James
⚽ Noni Madueke
🎾 Katie Boulter
⚽ Jordan Pickford
⚽ Dan Burn
⚽ Beth Mead
🥊 Conor Benn

Real change happens when brands, institutions and athletes come together with purpose. This is work WeAre incredibly proud of.

client: @ukhomeoffice, @ukgovofficial & @skysports
production: @skysports & @weareninety
athletes:
🎾 @katiecboulter (@kinpartners/ @dino_marcan)
⚽️ @bigdanburn (@nufc)
⚽️ @bethmead_ (@firstforplayers)
🥊 @conorbennofficial (@missnicolemac)
⛳️ @charley.hull (@imggolf / @vicky_cuming)
athlete marketing agency: @weareninety
athlete marketing lead: @weir90

ENOUGH. End Violence Against Women and Girls

We’ve been honoured to work alongside The Home Office, GOV.UK and Sky Media on the ENOUGH campaign to help end violence against women and girls.

Through athlete relations, management and marketing, we’ve helped amplify powerful voices, use sport as a force for good, and drive awareness around an issue that demands action.

A huge thank you to all the athletes we worked with, and to their agents and management teams for their support and collaboration:

⚽ Mason Mount
⚽ Chloe Kelly
🏌‍♀️ Charley Hull
⚽ Lauren James
⚽ Noni Madueke
🎾 Katie Boulter
⚽ Jordan Pickford
⚽ Dan Burn
⚽ Beth Mead
🥊 Conor Benn

Real change happens when brands, institutions and athletes come together with purpose. This is work WeAre incredibly proud of.

client: @ukhomeoffice, @ukgovofficial & @skysports
athletes:
⚽ @masonmount (@lew.mount)
⚽ @chloekelly (@pantherasports / @missnicolemac)
⚽ @jpickford1 (@hattrick.mgmt / @jonny_hatt)
⚽ @lj10 (@reptsports / @maxamclaren)
⚽ nonzinoo10 (@limitlesslsc / @rebeccajamess)
athlete marketing agency: @weareninety
athlete marketing lead: @weir90

🔄 2025 WRAPPED: January - April 🔄

As 2025 comes to a close, we’re taking a moment to reflect on what’s been another great year for us. From brokering innovative sports partnerships, to standout athlete activation and smart, culture-led campaigns to exciting new business wins and continued team growth, this year has pushed us forward in all the right ways 🎯

Here are some of our key highlights from January to April:

⚫️🟡 Borussia Dortmund joins @copacitygame

🏦 🩵 @revolut x @mancitywomen - we led on creator and media activation for new client, Revolut and their sponsorship of Manchester City Football Club Women, activating at their sponsored match clash between Man City and Chelsea in the WSL.

🎖️Sports Industry Awards Shortlist - Talent Campaign of the Year - we were shortlisted for Talent Campaign of the Year at the Sport Industry Group Awards 2025 for our @leagueoflegends x @hm_son7 collaboration for client @riotgames.

⛳️ 🦟 Introducing @craghoppers Golf - we supported client Craghoppers on golf marketing strategy and activation as they launched their new golf range.

👨‍⚕️ @bigdanburn x @bootsuk & @skysports - we continued supporting the Sky Media UK & Boots team with athlete management and marketing services, this time bringing Dan Burn, Newcastle United defender and Carabao Cup Final hero to the #BootsOnlineDoctor series.

We believe sport is more than just a game. It’s a platform to build brands, spark conversation, and create real impact. We’re proud of the work we’ve delivered this year and grateful to the clients, rights holders, partners, athletes, creators, and collaborators who made it possible 💪

As we look ahead to 2026, the focus stays the same: bigger ideas, stronger partnerships, more great work that genuinely moves the needle - all whilst being cost optimised.

To everyone who’s been part of the journey - thank you for making 2025 one to remember. Let’s keep building 🚀

#WeAreNinety #SportsMarketing #2025Highlights #YearInReview

Reev x EA SPORTS FC26 ⚽️🎮

Reev jumped in to host a @fcbayern 2 vs 2 with a twist…

client: @easportsfc
club: @fcbayern
creative and production: @founder_creative
creator/presenter: @reevhd
creator management: @weareninety

#FC26 #Reev #BayernMunich

Reev x MyProtein 💪🏼🖤

Reev teamed up with @myprotein for their Cyber Campaign - sharing his #HYROX stack, which helps keeps him fuelled for race day.

Creator management by WeAreNinety.

#MyProtein #BlackFriday #Reev

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GOPUFF X COLE'D: CREATOR ACTIVATION

REVOLUT X MAN CITY WOMEN - CREATOR & MEDIA ACTIVATION

REEV X MYPROTEIN & TRAINPAL

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