REVOLUT X MAN CITY WOMEN - CREATOR & MEDIA ACTIVATION
- Mar 30
- 2 min read
Revolut Activates Manchester City Women Sponsorship – Powered by WeAreNinety. We activated Revolut’s partnership with Manchester City Women through a high-impact matchday campaign, bringing their sponsorship to life across both stadium and digital environments.
With a clear focus on driving awareness, engagement, sign-ups and teasing the new Manchester City virtual cards, we leveraged a mix of nine authentic women’s football creators alongside leading women’s sport media platforms. This allowed us to deliver content that resonated with fans in a way that felt culturally relevant and native to the women’s game.
🎯 Creator Strategy & Strategic Fit
We identified and managed a diverse group of creators across core Manchester City fans, women’s football voices, and wider lifestyle and culture talent. This ensured we reached a broad but highly engaged audience, balancing authenticity with scale.
Creators: Kyle Walker / Natalie Pike / Alex Bailess / Liam Loftus / Cheryl Chan / Olivia Buzaglo / Nancy Baker / Abi White / The Sportess
🤝 Partner Collaboration
We worked closely with Revolut and Manchester City to deliver the campaign end-to-end, from strategy and creator sourcing through to on-the-ground execution and content rollout. Our role was to ensure alignment across all stakeholders and deliver a seamless matchday activation.
🎥 Matchday Impact
On matchday at the Etihad, we managed creators to capture the energy of the fixture and produce engaging, platform-native content. The campaign delivered over 12.1 million views, significantly amplifying Revolut’s sponsorship and strengthening their connection with the women’s football audience.
🛠️ Services Provided by WeAreNinety:
Creator Identification & Management
Campaign Strategy & Planning
Brokering & Negotiation
On-the-Ground Activation
Content Production & Publishing
Reporting & Analytics
From concept to execution, we brought Revolut’s sponsorship to life, connecting with fans at scale and delivering measurable impact across platforms.
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Want to Partner with Purpose?
Whether you're a brand looking to enter football, expand regionally or maximise the value of sponsorship rights, WeAreNinety connects ambition with opportunity.
For more information, please contact: Press Contact: Charlie Weir Email: charlie@weareninety.co.uk
About WeAreNinety: WeAreNinety is a sports marketing collective, specialising in creating impactful marketing strategies that connect brands with passionate audiences. With expertise spanning strategy, activation, athlete marketing, talent marketing and creative, WeAreNinety helps brands across sport, lifestyle and entertainment achieve their business goals through innovative storytelling and consumer engagement.
#Revolut #SportsPartnerships #Activation #MCWFC #CWFC #BarclaysWSL #CreatorManagement #Creator #Media #TheSportess #WeAreNinety
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