OUR
LATEST WORK

REVOLUT X MAN CITY: PARTNERSHIP LAUNCH CREATOR ACTIVATION

At WeAreNinety, we love finding creative ways to connect fans with the brands they care about. For this campaign with Revolut and Manchester City, we combined premium gifting with creator-led storytelling to celebrate the club’s virtual cards and, of course, shine a light on Revolut’s new back-of-shirt sponsorship for the Carabao Cup.

Sports Partnerships

FUELLING FULHAM - KINETICA SPORTS MATCH DAY TAKEOVER

There’s nothing quite like a Premier League matchday at Fulham FC’s iconic Craven Cottage, and last month, WeAreNinety brought that energy to life with a high-impact takeover alongside Kinetica Sports.

Sports Partnerships

REVOLUT X MAN CITY WOMEN - CREATOR & MEDIA ACTIVATION

We activated Revolut’s partnership with Manchester City Women through a high-impact matchday campaign, bringing their sponsorship to life across both stadium and digital environments.

Sports Partnerships

INTRODUCING OUR WOMEN'S FOOTBALL CREATOR PROGRAMME

WeAreNinety's Women's Football Creator Programme is putting brands at the heart of UEFA Women's EURO 2025...

Women's Football

OUR FUTURE HEALTH PARTNERS WITH EVERYONE ACTIVE

Everyone Active, one of the UK’s leading operator of gyms, leisure centres and swim facilities, teams up with Our Future Health.

Sports Partnerships

ON SET WITH LEOVEGAS

We were on set with client LeoVegas and partner Manchester City, supporting with partnership management, activation & creative for a...

MASON MOUNT X SKY SPORTS & AUDI

Ahead of travelling to Qatar for the World Cup. Mason teamed up with Lioness star Beth Mead for his second appearance as a Sky ambassador...

MASON MOUNT X SKY GLASS - #SMARTERTHANASMARTTV

We've recently brokered, managed and are activating a Sky ambassador deal for client Sky with Chelsea Football Club star, Mason Mount

PATRICK BAMFORD x BARCLAYS COMMUNITY FOOTBALL FUND

Football is a game for everyone 🤝 🌈 WeAre proud to have supported clients SkySports and our friends at Barclays with talent management...

Conor Benn for ENOUGH.

End Violence Against Women & Girls Social Episodes 🎥

WeAre proud to have supported our client Sky, the Home Office & GOV.UK in bringing this important conversation to the forefront.

Through athlete marketing and management, we worked with professional boxer Conor Benn to join Anna Woolhouse and Natasha Jonas for a powerful discussion addressing abuse against women and girls, and the role sport can play in promoting positive, respectful behaviour.

Conor’s episode focused specifically on the issue of controlling behaviour - helping to raise awareness of the signs and the importance of speaking up.

client: @skysports, @ukhomeoffice & @ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: conorbennofficial
athlete agent: @missnicolemac

#ENOUGH #AthleteMarketing #WeAreNinety #SkySports
#ConorBenn

Chloe Kelly for ENOUGH

End Violence Against Women & Girls Social Episodes🎥

WeAre proud to have supported something truly important alongside The Home Office, GOV.UK and Sky Media, an issue that affects far too many and deserves continued attention.

Through WeAreNinety’s athlete marketing expertise, Chloe Kelly joined Emma Saunders and Bela Shah for an important conversation on recognising abusive behaviour, challenging it, and the role we all play in creating safer, more respectful environments.

By using the platform of sport and the influence of athletes, the campaign aims to drive awareness and meaningful change.

client: @skysports, @ukhomeoffice & @ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: @chloekelly
athlete agent: @pantherasports & @missnicolemac

#ChloeKelly | #AthleteMarketing | #ENOUGH

Dan Burn x ENOUGH

End Violence Against Women & Girls Social Episodes 🎥

WeAre proud to have supported something truly important alongside The Home Office, GOV.UK and Sky Media, an issue that affects far too many and deserves continued attention.

Through WeAreNinety’s athlete marketing expertise, Dan Burn joined Josh Denzel and Bela Shah for an important conversation on recognising the signs of abusive behaviour, challenging it, and understanding the role we all play in creating safer, more respectful environments.

By using the platform of sport and the influence of athletes, the campaign aims to drive awareness and meaningful change.

client: @skysports, @ukhomeoffice & @ukgovofficial ukgovofficial
production: @skysports
athlete marketing: @weareninety
athlete: @bigdanburn
athlete agent/management: @nufc @elite_mgmt

#DanBurn | #AthleteMarketing | #ENOUGH | #Newcastle

Willy or Won’t He? 🥧

We supported Willy’s Pies and Norwich City with strategy, planning, creative concepts for their recent player appearance activation.

Willy or Won’t He - a quickfire, tongue-in-cheek challenge that puts Norwich City players in the hot seat with a series of ridiculous “Will he or Won’t He” questions. From choosing between going on Love Island to impossible football scenarios, the game brings out each player’s humour, personality, and quick wit. It’s light, cheeky, and guaranteed to get genuine reactions - the kind of unscripted content that shows the human side of the squad and keeps fans laughing along.

client: @willys_pies
rights holder: @norwichcityfc
sports marketing agency: @weareninety
production: @norwichcityfc

Willy’s Pies Player of the Month plate… 🥧 🍽️

Willy’s Pies teamed up with Me Old China’, known for their bespoke premium vases and plates, to create a bespoke Willy’s Pies and Norwich City Player of the Month plate. Two small independent East London creatives, backed by NCFC, have joined forces to reinvent & innovate on what has so often been a predictable and uninspired sponsorship asset...

Season long, the Norwich City Player of the Month will be presented with their very own, a one-of-a-kind, hand-crafted china plate.

ENOUGH. End Violence Against Women & Girls

We’ve been honoured to work alongside The Home Office, GOV.UK and Sky Media on the ENOUGH campaign to help end violence against women and girls.

Through athlete relations, management and marketing, we’ve helped amplify powerful voices, use sport as a force for good, and drive awareness around an issue that demands action.

A huge thank you to all the athletes we worked with, and to their agents and management teams for their support and collaboration:

⚽ Mason Mount
⚽ Chloe Kelly
🏌‍♀️ Charley Hull
⚽ Lauren James
⚽ Noni Madueke
🎾 Katie Boulter
⚽ Jordan Pickford
⚽ Dan Burn
⚽ Beth Mead
🥊 Conor Benn

Real change happens when brands, institutions and athletes come together with purpose. This is work WeAre incredibly proud of.

client: @ukhomeoffice, @ukgovofficial & @skysports
production: @skysports & @weareninety
athletes:
🎾 @katiecboulter (@kinpartners/ @dino_marcan)
⚽️ @bigdanburn (@nufc)
⚽️ @bethmead_ (@firstforplayers)
🥊 @conorbennofficial (@missnicolemac)
⛳️ @charley.hull (@imggolf / @vicky_cuming)
athlete marketing agency: @weareninety
athlete marketing lead: @weir90

ENOUGH. End Violence Against Women and Girls

We’ve been honoured to work alongside The Home Office, GOV.UK and Sky Media on the ENOUGH campaign to help end violence against women and girls.

Through athlete relations, management and marketing, we’ve helped amplify powerful voices, use sport as a force for good, and drive awareness around an issue that demands action.

A huge thank you to all the athletes we worked with, and to their agents and management teams for their support and collaboration:

⚽ Mason Mount
⚽ Chloe Kelly
🏌‍♀️ Charley Hull
⚽ Lauren James
⚽ Noni Madueke
🎾 Katie Boulter
⚽ Jordan Pickford
⚽ Dan Burn
⚽ Beth Mead
🥊 Conor Benn

Real change happens when brands, institutions and athletes come together with purpose. This is work WeAre incredibly proud of.

client: @ukhomeoffice, @ukgovofficial & @skysports
athletes:
⚽ @masonmount (@lew.mount)
⚽ @chloekelly (@pantherasports / @missnicolemac)
⚽ @jpickford1 (@hattrick.mgmt / @jonny_hatt)
⚽ @lj10 (@reptsports / @maxamclaren)
⚽ nonzinoo10 (@limitlesslsc / @rebeccajamess)
athlete marketing agency: @weareninety
athlete marketing lead: @weir90

🔄 2025 WRAPPED: January - April 🔄

As 2025 comes to a close, we’re taking a moment to reflect on what’s been another great year for us. From brokering innovative sports partnerships, to standout athlete activation and smart, culture-led campaigns to exciting new business wins and continued team growth, this year has pushed us forward in all the right ways 🎯

Here are some of our key highlights from January to April:

⚫️🟡 Borussia Dortmund joins @copacitygame

🏦 🩵 @revolut x @mancitywomen - we led on creator and media activation for new client, Revolut and their sponsorship of Manchester City Football Club Women, activating at their sponsored match clash between Man City and Chelsea in the WSL.

🎖️Sports Industry Awards Shortlist - Talent Campaign of the Year - we were shortlisted for Talent Campaign of the Year at the Sport Industry Group Awards 2025 for our @leagueoflegends x @hm_son7 collaboration for client @riotgames.

⛳️ 🦟 Introducing @craghoppers Golf - we supported client Craghoppers on golf marketing strategy and activation as they launched their new golf range.

👨‍⚕️ @bigdanburn x @bootsuk & @skysports - we continued supporting the Sky Media UK & Boots team with athlete management and marketing services, this time bringing Dan Burn, Newcastle United defender and Carabao Cup Final hero to the #BootsOnlineDoctor series.

We believe sport is more than just a game. It’s a platform to build brands, spark conversation, and create real impact. We’re proud of the work we’ve delivered this year and grateful to the clients, rights holders, partners, athletes, creators, and collaborators who made it possible 💪

As we look ahead to 2026, the focus stays the same: bigger ideas, stronger partnerships, more great work that genuinely moves the needle - all whilst being cost optimised.

To everyone who’s been part of the journey - thank you for making 2025 one to remember. Let’s keep building 🚀

#WeAreNinety #SportsMarketing #2025Highlights #YearInReview

Reev x EA SPORTS FC26 ⚽️🎮

Reev jumped in to host a @fcbayern 2 vs 2 with a twist…

client: @easportsfc
club: @fcbayern
creative and production: @founder_creative
creator/presenter: @reevhd
creator management: @weareninety

#FC26 #Reev #BayernMunich

Reev x MyProtein 💪🏼🖤

Reev teamed up with @myprotein for their Cyber Campaign - sharing his #HYROX stack, which helps keeps him fuelled for race day.

Creator management by WeAreNinety.

#MyProtein #BlackFriday #Reev

Reev x TrainPal 🤝 🚆

Reev recently teamed up with @trainpal_official for their Black Friday Campaign - creator management by WeAreNinety.

#TrainPal #Reev #Creator #Influencer

Charley Hull x Audi & Sky Sports - Powered by WeAreNinety

Women’s golf sensation Charley Hull, one of the most exciting and decorated players on the LPGA and LET Tours, features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @charley.hull
athlete agent: @img (@vicky_cuming)

#CharleyHull | #AthleteMarketing | #ThePursuit | #Golf | #Audi | #SkySports

Anthony Watson x Audi & Sky Sports - Powered by WeAreNinety

Anthony joined Kelly Cates on The Pursuit, to reflect on a career including World Cup finals, to injury comebacks, as he opens up about the moments that shaped him on and off the pitch.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @anthonywatson
athlete agent: @wasserman (@bennyharris)

#AnthonyWatson | #AthleteMarketing | #ThePursuit |#Rugby | #Audi

Dina Asher-Smith x Audi & Sky Sports - Powered by WeAreNinety

World champion sprinter and Olympic medallist Dina Asher-Smith features in the latest episode of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance.

A campaign led by Sky Media UK and brought to life with athlete marketing & management expertise from WeAreNinety.

client: @skysports & @audiuk
production: @skysports
athlete marketing: @weareninety
athlete: @dinaashersmith
athlete agent: @pacesportsmanagement

#DinaAsherSmith #Audi #SkySports #ThePursuit #AthleteMarketing #Sprinter #Athletics

Welcome, Caroline 💫🚀

From becoming Real Madrid Femenino’s all-time leading scorer to being the first Scottish woman nominated for the Ballon d’Or, Caroline has built a career defined by performance, leadership, and breaking barriers.

Beyond the pitch, she champions causes that matter, from equality and inspiration to wellness, lifestyle, and community impact, making her a powerful role model for brands and fans alike.

WeAre proud to support Caroline on her journey, and are looking forward to more moments like this in the 2025/26 season ⚽✨

athlete: @carolineweir95
club: @realmadridfem
national team: @scotlandnationalteam
agent: @jpm.emerson & @womensfootballagency
athlete marketing: @weareninety

#CarolineWeir #WeAreNinety #AthleteMarketing #BrandPartnerships #Weir #RealMadrid #Scotland

🎬 3 Years of WeAreNinety!

Big thanks to our clients, partners, and team for making it possible – the best is yet to come! 🚀

—————
#Partnerships #Activation #PR #Communications #Athletes #Creators #Influencers #Creative #Production #MasonMount #Son #JamesMaddison #Mount #Maddison #Norwich #WillysPies #Audi #Sky #Craghoppers #Revolut #MCFC #McTominay #Specsavers #Boots #DanBurn

From East London to East Anglia 🥧

The partnership launched with the punchy and playful campaign “From East London to East Anglia”, featuring Canaries legend Grant Holt, charting the journey of a hand pressed proper pie from Hackney to Carrow Road - celebrating a shared love of craft, character, and community.

More to come from this tasty partnership!

client: @willys_pies
club: @norwichcityfc
sports partnerships/marketing agency: @weareninety
creative & production: @dreamfactoryldn
talent: @holtygrant

#SportPartnerships #NorwichCity #NCFC #WillysPies #Partnerships #Pies #GrantHolt

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OUR LATEST WORK

HERE IS A SNAPSHOT OF OUR LATEST NEWS, SUBSCRIBE TO OUR NEWSLETTER FOR MORE

REVOLUT X MAN CITY: PARTNERSHIP LAUNCH CREATOR ACTIVATION

FUELLING FULHAM - KINETICA SPORTS MATCH DAY TAKEOVER

REVOLUT X MAN CITY WOMEN - CREATOR & MEDIA ACTIVATION

INTRODUCING OUR WOMEN'S FOOTBALL CREATOR PROGRAMME

OUR FUTURE HEALTH PARTNERS WITH EVERYONE ACTIVE

ON SET WITH LEOVEGAS

MASON MOUNT X SKY SPORTS & AUDI

MASON MOUNT X SKY GLASS - #SMARTERTHANASMARTTV

PATRICK BAMFORD x BARCLAYS COMMUNITY FOOTBALL FUND

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OUR
LATEST WORK