WeAreNinety's Women's Football Creator Programme is putting brands at the heart of UEFA Women's EURO 2025.
The Women's EURO 2025 is set to be the biggest tournament in the history of women's football, building on the record-breaking momentum of 2022. With sold-out stadiums, soaring viewership, and an ever-expanding global audience, now is the time for brands to authentically connect with this movement.
At WeAreNinety, we specialise in bringing brands, athletes and content creators together to create campaigns that don't just engage fans but shape culture. That's why we've launched the Women's Football Creator Programme, an initiative designed to put brands at the heart of the tournament through the power of storytelling and creator led content.
Why Women's Football? Why Now?
Women's football is experiencing explosive growth, both on and off the pitch:
65% increase in viewership since 2022, proving long-term fan investment
$23 billion industry - women's sports revenue is projected to soar from $1 billion to $23 billion by 2033
200% rise in social media engagement over the last three years
The women's EURO 2025 is more than just a tournament, it's a cultural moment. Fans don't just watch; they engage, discuss and connect through digital content. That's where our creator programme comes in.
The Power of Content Creators in Women's Football
Brands that want to resonate with the women's football audience need to show up authentically. Sponsorship is one thing, but meaningful engagement happens when fans connect with trusted voices in the space.
Content creators offer a unique opportunity for brand engagement:
Female football fans say authenticity is key in brand engagement
62% of women's football fans consume content primarily on social media
Content creators drive 2x higher engagement compared to traditional advertising
With this in mind, our Women's Football Creator Programme is built to bridge the gap between brands and fans, leveraging the influence of top-tier football content creators.
How It Works...
Our programme offers a tailored approach to brand-creator partnerships
We handle everything - from creator identification, selection and campaign strategy to content production, amplification and reporting, ensuring maximum impact for your brand.
This is a bespoke activation, whether you want behind-the-scenes content, exclusive player collaborations, or lifestyle crossovers, we can make it happen. From TikTok to Instagram to YouTube and live event coverage, our creators can ensure your brand reaches audiences where they engage the most.
Meet the Creators Driving the Conversation
We work with some of the most influential content creators, who are at the forefront of women's football culture, driving conversations and shaping fan experiences
Nancy Baker - Nancy is a dynamic creator blending football, fashion, and culture to make the game more accessible and engaging for fans. With a natural ability to bring out the best in players' personalities, she creates content that goes beyond the game, offering fans an intimate look at their favourite stars. Whether capturing match-day energy, exploring football’s influence on style, or working with brands to celebrate the women’s game, Nancy’s storytelling connects with audiences in a fresh and authentic way.
Mina Ibrahim - Mina is an award winning presenter, creator, commentator and host who aims to create an inclusive industry for all. From presenting shows, analysing football, creating behind the scenes content and interviewing players, Mina creates content that aims to take viewers on a journey and bring them closer to the world of football. As a black, hijab wearing presenter, Mina is one of the few in the industry and a pioneer.
Emma Oldfield - Emma is a passionate creator at the intersection of football, beauty, and lifestyle, using her platform to both celebrate the game and spark important conversations. She shines a light on key topics in women’s football, from growth and visibility to the challenges still facing the sport. Through her engaging content, Emma not only brings fans closer to the game but also helps drive meaningful discussions that push women’s football forward.
These creators don't just post about women's football; they live and breathe it, bringing authenticity and energy that resonates with audiences.
*Nancy, Mina and Emma are self represented content creators. WeAreNinety do not represent these creators exclusively, but have the non-exclusive right to include them in the creator programme.
Why it Works
Authenticity
Our creators are football-first personalities, delivering real, relatable content, reaching passionate fans in an authentic way through trusted voices and real stories
Identification and Selection
Data driven selection: We combine creative vision with performance metrics to ensure impact.
Cultural Leadership
Benefit from the creativity of the collective, leaders at the forefront of the fastest-growing sport in the world
360 Management
WeAreNinety handle everything from strategic planning and creative development to execution and performance reporting, ensuring a seamless and integrated experience from start to finish. Our team works closely with you to craft impactful campaigns that resonate with your target audience, maximize visibility, and deliver measurable results
Be Part of the Movement
The UEFA Women's EURO 2025 is a defining moment for brands looking to engage with the fastest growing audience in sport. Our Women's Football Creator Programme is your opportunity to be part of the action in a way that fans will trust, engage with, and remember.
Let's make sure you're part of it.
Get in touch with Ellie Geoghan, our Women's Football specialist and Creator Programme project lead today: hello@weareninety.co.uk
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