OUR
LATEST WORK

BORUSSIA DORTMUND JOINS COPA CITY

WeAre please to have supported client Copa City as they sign Borussia Dortmund as it's fourth football partner, bringing the passion of BVB.

Sports Partnerships

THE RISE OF WOMEN'S FOOTBALL: A GOLDEN OPPORTUNITY FOR BRANDS AT EURO 2025

Ellie Geoghan reviews the rise of women's football ahead of the Women's EURO 2025 this summer.

Feature

OUR FUTURE HEALTH PARTNERS WITH EVERYONE ACTIVE

Everyone Active, one of the UK’s leading operator of gyms, leisure centres and swim facilities, teams up with Our Future Health.

Sports Partnerships

OUR FUTURE HEALTH: LAST MAN STANDS X UK NATIONAL CHAMPIONSHIPS

We supported client Our Future Health and sports partner Last Man Stands as they crowned a winner for their UK National Championships and...

OUR FUTURE HEALTH SIGNS FIRST SPORTS PARTNERSHIP

WeAre proud to be supporting Our Future Health UK with sports strategy and partnerships, signing their first partnership with Last Man Stand

SUPPORTING OUR FUTURE HEALTH

WeAre delighted to announce we will be supporting Our Future Health - the UK’s largest ever health research programme. In partnership...

⚡️Quickfire questions with Dan Burn

Newcastle United defender and Carabao Cup Final hero Dan Burn stars in the latest episode of the multi-platform #BootsOnlineDoctor series, shining a light on mental health and wellbeing.

A campaign led by Sky Media UK and brought to life with athlete marketing expertise from WeAreNinety.

client: @sky_uk & @bootsuk
production: @sky_uk
athlete marketing: WeAreNinety
athlete: @bigdanburn
athlete agent: @elite_mgmt (Dan Drury)
presenter: @adamjsmithy
club: @nufc

#DanBurn | #AthleteMarketing | #BootsOnlineDoctor | #Sky | #Boots | #NewcastleUnited | #MentalHealth | #Wellbeing

Dan Burn✖️Boots➕Sky Sports

Newcastle United defender and Carabao Cup Final hero Dan Burn stars in the latest episode of the multi-platform #BootsOnlineDoctor series, shining a light on mental health and wellbeing.

A campaign led by Sky Media UK and brought to life with athlete marketing expertise from WeAreNinety.

client: @sky_uk & @bootsuk
production: @sky_uk
athlete marketing: WeAreNinety
athlete: @bigdanburn
athlete agent: @elite_mgmt (Dan Drury)
presenter: @adamjsmithy
club: @nufc

#DanBurn | #AthleteMarketing | #BootsOnlineDoctor | #Sky | #Boots | #NewcastleUnited | #MentalHealth | #Wellbeing

Play Uninterrupted with Advanced Insect Repellent Technology.

Craghoppers ground-breaking golf collection brings NosiLife technology to the course. Where biting insects thrive - near water, long grass and in warm weather - you can play uninterrupted while your insect repellent clothing fends off midges. mosquitos, ticks, and more.

WeAre buzzing (🪰) to have led on 360 marketing strategy and activation across, creative; helping shape the visual output through a campaign shoot & e-commerce shoot, production & supporting across e-comm, PR & media and creators.

Plenty more to come from #CraghoppersGolf, but for now, here’s the Nosilife tech explainer.

Client: @craghoppers / @craghoppers_de
Sports marketing agency: @weareninety
Account lead: @weir90
Account exec: @elliegeoghan
Production company: @ohsixagency
Director: @directorricky
Senior creative: @producedbystu
DOP: @alihutchinson
1st Ac: @steven_lee_sinclair
Editor: @conormcgahey
Drone operator: Telmo Antunes
Stylist: @_sallyminnsstylist_
MUA: Adriana Reis
Hairstylist: Denise Sousa

Talent: @jack_green86 , @golf_fitness_girl , @chris_wood16 , @julietxjuly
Location: @montereiresort (João Araújo)

#SportsMarketing #Craghoppers #Nosilife #Golf #SportsStrategy #Creative #Content #Production #WeAreNinety

Introducing Craghoppers Golf / 🎥

Play Uninterrupted with Advanced Insect Repellent Technology.

Craghoppers ground-breaking golf collection brings NosiLife technology to the course. Where biting insects thrive - near water, long grass and in warm weather - you can play uninterrupted while your insect repellent clothing fends off midges. mosquitos, ticks, and more.

WeAre buzzing (🪰) to have led on 360 marketing strategy and activation across, creative; helping shape the visual output through a campaign shoot & e-commerce shoot, production & supporting across e-comm, PR & media and creators.

Plenty more to come from #CraghoppersGolf, but for now, here’s the launch film.

Client: @craghoppers / @craghoppers_de
Sports marketing agency: @weareninety
Account lead: @weir90
Account exec: @elliegeoghan
Production company: @ohsixagency
Director: @directorricky
Senior creative: @producedbystu
DOP: @alihutchinson
1st Ac: @steven_lee_sinclair
Editor: @conormcgahey
Drone operator: Telmo Antunes
Stylist: @_sallyminnsstylist_
MUA: Adriana Reis
Hairstylist: Denise Sousa

Talent: @jack_green86, @golf_fitness_girl, @chris_wood16, @julietxjuly
Location: @montereiresort (João Araújo)

#SportsMarketing #Craghoppers #Nosilife #Golf #SportsStrategy #Creative #Content #Production #WeAreNinety

Revolut x Manchester City Women - Review Reel 🎥

We recently managed creators & media for @revolutapp at their sponsored match clash between Man City and Chelsea —

Thanks to our creators for bringing the energy, the content, and good vibes to the Etihad.

From strategy & planning to execution, WeAreNinety helped make it a matchday to remember 💫 💳

client: @revolutapp
partner club: @mancitywomen
creators: @lia.lewis (@12thmedia) / @samanthajademiller (@connectmgt ) / @alexbailess / @liamnloftus (@ttmanagement_ )
media partner: @thesportess ( @izzy_imlach 🧠 & @emmalouoldfield 🎤)
marketing agency: @weareninety

#Revolut #SportsPartnerships #Activation #MCWFC #CWFC #BarclaysWSL #CreatorManagement #Creator #Media #TheSportess #WeAreNinety

Revolut x Manchester City Women - Creator Spotlight 💫

We recently managed creators & media for @revolutapp at their sponsored match clash between Man City and Chelsea —

Thanks to our creators for bringing the energy, the content, and good vibes to the Etihad.

From strategy & planning to execution, WeAreNinety helped make it a matchday to remember 💫 💳

client: @revolutapp
partner club: @mancitywomen
creators: @lia.lewis (@12thmedia) / @samanthajademiller (@connectmgt ) / @alexbailess / @liamnloftus (@ttmanagement_ )
media partner: @thesportess ( @izzy_imlach 🧠 & emmalouoldfield 🎤)
marketing agency: @weareninety

#Revolut #SportsPartnerships #Activation #MCWFC #CWFC #BarclaysWSL #CreatorManagement #Creator #Media #TheSportess #WeAreNinety

Revolut x Manchester City Women

We recently managed creators & media for @revolutapp at their sponsored match clash between Man City and Chelsea — bringing the energy, the content, and good vibes to the Etihad.

From strategy & planning to execution, we helped make it a matchday to remember 💫 💳

client: @revolutapp
partner club: @mancitywomen
creators: @lia.lewis / @samanthajademiller / @alexbailess / @liamnloftus
media partner: @thesportess ( @emmalouoldfield 🎤)
marketing agency: @weareninety

#Revolut #SportsPartnerships #Activation #MCWFC #CWFC #BarclaysWSL #CreatorManagement #Creator #Media #TheSportess #WeAreNinety

💫 We’ve been shortlisted for Talent Campaign of the Year at the @sportindustry Group Awards 2025! 💫

WeAre thrilled to receive the news that our @leagueoflegends x @hm_son7 collaboration for client @riotgames has successfully made the shortlist.

Fingers crossed for the awards in May 🤞🏼

#FEVOxSIA #SportsBiz #Son #LeagueofLegends #TottenhamHotspur #AthleteMarketing #Talent

🎮 Brandon Smith x Copa City! 🎮

eSports commentator & creator Brandon Smith shines a spotlight on #CopaCity and recent BVB announce!

WeAreNinety is proud to have supported Triple Espresso Studio in announcing the groundbreaking partnership between Borussia Dortmund and #CopaCity, the first football tycoon!

At WeAreNinety, we specialise in sports partnerships and activation, fueling collaborations that leave a lasting impact. For Copa City, this is just the beginning! ⚡️⚽

client: @copacitygame
partner club: @bvb09
creator: @bsmith_esports
marketing agency: @weareninety

#TripleEspressoStudio #BorussiaDortmund #CopaCity #FootballPartnership #SportsMarketing #Gaming #eSports #BrandonSmith

⚫🟡 Heja BVB ⚫️🟡

Borussia Dortmund joins Copa City! Congratulations to the Triple Espresso team on signing with another global icon of football. BVB becomes the fourth licensed club in #CopaCity alongside Arsenal, Bayern Munich and Flamengo.

At WeAreNinety, we specialise in sports partnerships and activation, fueling collaborations that leave a lasting impact. For Copa City, this is just the beginning! ⚡️⚽

client: @copacitygame
partner club: @bvb09
marketing agency: @weareninety
gfx design: @richardhorsted

#TripleEspressoStudio #BorussiaDortmund #CopaCity #FootballPartnership #SportsMarketing #Gaming #eSports #BrandonSmith

⚫🟡 Borussia Dortmund joins Copa City! ⚫🟡

WeAreNinety is proud to have supported Triple Espresso Studio in announcing the groundbreaking partnership between Borussia Dortmund and #CopaCity, the first football tycoon!

We’ve worked alongside Triple Espresso Studio to ensure this partnership gets the spotlight it deserves:

🗞️ 𝐏𝐑 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬
Landing coverage on IGN Entertainment, EuroGamer DE, Sports Pro, Behind Sport and more.

🎮 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Partnering with eSports commentator & creator Brandon Smith to shine a spotlight on the game and recent BVB announce

At WeAreNinety, we specialise in sports partnerships and activation, fueling collaborations that leave a lasting impact. For Copa City, this is just the beginning! ⚡️⚽

client: @copacitygame
partner club: @bvb09
creator: @bsmith_esports
marketing agency: @weareninety

#TripleEspressoStudio #BorussiaDortmund #CopaCity #FootballPartnership #SportsMarketing #Gaming #eSports #BrandonSmith

From the pitch ⚽ to the Rift 🎮

Son, who had previously said in interviews that he likes to play League of Legends during his off time, uses the game as a vehicle to unwind & connect with his family and friends in South Korea.

“I love playing League of Legends. It is one of the things that I always have in connection with back home. So, playing games is one of my favourite things to do,” said Son, the captain of the Korean national team & greatest Asian footballer of all time. But on the Rift, he’s just the Lee Sin that’s about to gank your lane.

Client: @riotgames
Athlete: @hm_son7
Athlete Agency: @caa_sports
Athlete Marketing Agency: @weareninety
Social: @thechangvin

#LeagueofLegends #Son #SonHeungMin #Gaming #eSports #Riot #RiotGames #AthleteMarketing #Spurs

League of Legends x Son Heung-min - From the pitch ⚽ to the Rift 🎮

WeAre thrilled to share more on our role as athlete marketing agency in the collaboration between @riotgames, @leagueoflegends & international football star Son Heung-min.

Armed with insight and athlete marketing knowhow, we worked with the team at Riot Games over many months to understand their objectives and their vision for this collaboration - delivering 360 athlete marketing, from ID to execution.

Athlete Marketing Services:
▪️Athlete identification and research
▪️Brokering, Negotiation & Contracting
▪️Athlete Management and Relations
▪️Activation management
▪️Publishing, Reporting & Analytics

📸: @brian.joe

Client: @riotgames
Athlete: @hm_son7
Athlete Agency: @caa_sports
Athlete Marketing Agency: @weareninety
Prod Co: @midnightbloomtv
UK Prod: @madamfilms
Graphics: @histeria.studios

Dir: @dstolzman
DP: @adricwatson

Global Lead: @nuzmann_
Global PR Lead: @hanneria
Social: @shananegans8185 @thechangvin
Creative Director: Alex Lang
Senior Producer: Derek Tekus

#LeagueofLegends #Son #SonHeungMin #Gaming #eSports #Riot #RiotGames #AthleteMarketing #spurs

First major of the HYROX season complete ✔️

🤝: @hyroxworld
🌟: @ls_sports
📸: @reachnext.agency

#HYROX #LaurenSmith #Presenter #Reporter #Talent

Daniyal Khan was back on Sky Sports SCENES last weekend, this time covering the North London Derby from behind enemy lines! 🔴⚪️

talent: @daniyalkhanup
client: @skysports
production: @afterpartystudios

#SkySportsSCENES #Arsenal #Spur #NLD

Two years in the game.

As we celebrate two years in business and some of our recent work, a special thanks to our trusted clients, partners, rights holders, athletes & talent!

Brands ™️ | Activation 🔋 | Athletes 🏃‍♂️| Talent 🌟 | Creative 📸

For enquires please email 📧: hello@weareninety.co.uk

#WeAreNinety | #SportsMarketing | #SportsPartnerships | #Brands | #Activation | #Athletes | #AthleteMarketing | #Talent | #ScottMcTominay | #SamBillings

Reev & The World’s Strongest Man 🌍

We helped client Reev out with management of his recent shoot with the legend @tomstoltmanofficial. Thanks to Tom, Ewan and the team for having us in Invergordon.

Check out the full videos on Reev’s YouTube channel!

client: @reevhd
athlete: @tomstoltmanofficial
creator management: WeAreNinety

#Reev #Fitness #Strongman #WorldsStrongestMan #TomStoltman #Gym

Reev x Mitchum 🚿 🏋️‍♀️

Mitchum has @reevhd covered when hitting PBs and getting SERIOUS pumps!

Creator marketing and management by WeAreNinety, in partnership with Buttermilk 🫡

client: @mitchumuk
creator: @reevhd
agency: @buttermilkagency / @katiestanfordx
production: @reevhd
creator management: WeAreNinety

#MitchumTrueToYou #Mitchum #Reev #Creator #Fitness

Reev x Shokz 🎧

Reev recently teamed up with Shokz, trailing their new OpenFit Air Headphones.

Creator marketing and management by WeAreNinety 🤝

client: @shokzuk
creator: @reevhd
production: @reevhd
creator management: WeAreNinety

#Reev #Shokz #ShokzUK #OpenFitAir #Creator #CreatorManagement

Scott McTominay - Specsavers contact lens ambassador.

Athlete marketing and management by WeAreNinety in partnership with Murdock Sports 🤝

Behind the scenes with Scott - @specsavers contact lens ambassador.

Athlete marketing and management by WeAreNinety in partnership with Murdock Sports 🤝

——————->

Scott has worn contact lenses since he was 15 years old, helping him in so many different aspects of life & football. Partnering with Specsavers to spread awareness about the benefits and safe use of contact lenses is something Scott has been very passionate about.

To announce the partnership and before heading to Germany, Scott visited Riverbank Primary School in Glasgow to meet some *very* excited young pupils, sharing his experiences to help them try to fulfill all of their dreams 💙 🏴󠁧󠁢󠁳󠁣󠁴󠁿

client: @specsavers
athlete: Scott Mctominay
athlete marketing: WeAreNinety
athlete agent: @murdocksports
production: @tangerinecomms
pr: @golin.lon

#ScottMcTominay #Scotland #ManchesterUnited #EURO2024 #athletemarketing #WeAreNinety #MurdockSports

Scott McTominay - Specsavers contact lens ambassador.

Scott has worn contact lenses since he was 15 years old, helping him in so many different aspects of life & football. Partnering with Specsavers to spread awareness about the benefits and safe use of contact lenses is something Scott has been very passionate about.

To announce the partnership and before heading to Germany, Scott visited Riverbank Primary School in Glasgow to meet some *very* excited young pupils, sharing his experiences to help them try to fulfill all of their dreams 💙 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Athlete marketing and management by WeAreNinety in partnership with Murdock Sports 🤝

client: @specsavers
athlete: Scott McTominay
athlete marketing: WeAreNinety
athlete agent: @murdocksports
production: @tangerinecomms
pr: @golin.lon

#ScottMcTominay #Scotland #ManchesterUnited #EURO2024 #athletemarketing #WeAreNinety #MurdockSports

Frank Lampard for Audi and Sky Sports.

Athlete marketing and management delivered by WeAreNinety.

client: @skysports & @audiuk
production: @sky_uk
athlete marketing: WeAreNinety
athlete: @franklampard
athlete agent: @caa_sports

#FrankLampard #Audi #SkySports #England #EURO2024 #athletemarketing

Frank and Jamie team up with Audi, Sky Sports’ official innovation partner, to head to Munich’s Allianz Arena ahead of this summer’s European Championship 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Frank reveals how Chelsea beat Bayern Munich on penalties in the 2012 UCL final… 🔵🏆

——————>

Frank Lampard for Audi and Sky Sports.

Athlete marketing and management delivered by WeAreNinety.

client: @skysports & @audiuk
production: @sky_uk
athlete marketing: @weareninety
athlete: @franklampard
athlete agent: @caa_sports

#FrankLampard #Audi #SkySports #England #EURO2024 #athletemarketing #Chelsea

That’s a wrap on HYROX season!

Kudos to all the HYROX team and Lauren on a successful campaign as lead presenter across all majors and the world champs in Nice this weekend 👊🏼

🤝: @hyroxworld
🌟: @ls_sports
📸: @thefittestshots

#HYROX #LaurenSmith #Presenter #Reporter #Talent

Get in there Scott! Congratulations 🏆

#ManchesterUnited #FACup #MUFC #United

A day to remember at @thehomeofgolf ⛳️

Bucket list stuff for Sam Billings this week as he took on The Old Course at St Andrews with Jason Roy and Jordan Pickford, celebrating 100 days until the @aigwomensopen.

agency: @dawbellpr
client: @therandagolf / @aigwomensopen
athlete: @sambillings
athlete management: 🫡

REEV✖️PUMA

Our man Reev recently teamed up with @puma.uk, @hyroxuk & @sportsdirectuk to race HYROX London Olympia this weekend, with fellow creator, Theo Baker.

👏 Reev and Theo finished with an impressive time = 1:08:57

client: @puma.uk, @hyroxuk & @sportsdirectuk
agency: @160over90
talent management: 🫡
imagery: @soul_capture_pix & @rafaellamacintosh

#PUMA #SportsDirect #HYROX #Reev #FitnessCreator #TalentManagement

This is ‘GameDay Gourmet’ 👨‍🍳

The BBC have commissioned client Daniyal’s football and food series, #GameDayGourmet.

In episode 1️⃣ Daniyal touches down in Birmingham to check out the best places to eat for football fans heading to Villa Park 🥘. It’s now live across BBC Sport web, socials and YouTube, with episodes also on Football Focus 📺

Stay tuned for more 👨‍🍳

client: @bbcsport / @bbc
presenter: @daniyalkhanup
production: @urbanpanda.studios
producer/director: @svg1987
editor: @arzunexists
cam ops: @arzunexists & @anastassia_
sound: markyt072
management/agency: 🫡

James Maddison ✖️ Sky ➕ Boots

We managed athlete marketing and relationships for client Sky and Boots across their #BootsOnlineDoctor series - focusing on wellbeing and mental health in football.

In episode 3, @spursofficial midfielder James Maddison sits down with @adamjsmithy to talk about injury and the importance of a support network.

client: @skysports & @bootsuk
production: @skysports
director: @garypounder
athlete marketing agency: @weareninety
athlete: @madders
athlete agent: @caa_sports
presenter: @adamjsmithy

#JamesMaddison #Spurs #AthleteMarketing

Daniyal jumped on the mic to cause a SCENE for @skysports this weekend at the Arsenal v Villa game! #SkySportsScenes

talent: @daniyalkhanup
client: @skysports & @cameronjsims
production: @afterpartystudios

Ollie Watkins ✖️ @skysports ➕ @bootsuk

We managed athlete marketing and relationships for client Sky and Boots across their #BootsOnlineDoctor series - focusing on wellbeing and mental health in football.

In episode 2, Aston Villa striker Ollie Watkins sits down with Sky Sports @adamjsmithy to talk about all things nutrition, recovery and sleep.

client: @skysports & @bootsuk
production: @skysports
director: @garypounder
athlete marketing agency: @weareninety
athlete: @Olliewatkins
athlete agent: @twotouchagency
presenter: @adamjsmithy

Behind-the-scenes with Scott at the Scotland and adidas kit shoot… 🔜 🏴󠁧󠁢󠁳󠁣󠁴󠁿

production: @connorjdmccord @tryjackevans
edit: @directorricky

#EURO2024 #adidas #Scotland #ScottMcTominay

Roses Are Red. 🌹

Scott recently modelled the new Manchester United x adidas x Stone Roses collection.

#MUFC #ManUnited #adidasFootball #StoneRoses #ScottMcTominay

Lauren crushed it at @hyroxworld Elite 15 this weekend in Vienna, co-presenting the live steam and interviewing athletes 🦾🎤

She also rallied a last minute mixed relay team to a podium finish!🥉

Lauren doing what Lauren does 😜

📸: @inspohub.io

Scott x High Performance Podcast 🦾

Scott sat down with @jakehumphrey and @liquidthinker to discuss his journey through the ranks of the @manchesterunited academy to the first team, and how his experiences can help young footballers to develop as individuals on and off the pitch.

Scott shares the challenges, successes and learnings that have taken him to where he is today.

The full episode is available now on the High Performance app 📲

athlete: @scottmctominay
agent: @murdocksports
athlete marketing: @weareninety
media partner: @highperformance
hosts: @jakehumphrey & @liquidthinker

#ScottMcTominay #MUFC #ManUnited #Scotland #HighPerformance #AthleteMarketing

Scott the skipper ©️💪🏼

Congratulations to client @scottmctominay on captaining Manchester United to a well fought draw against Liverpool at Anfield 🔴👊🏼

#ScottMcTominay #ManchesterUnited #ManUtd #MUFC #PremierLeague #EPL #LIVMUN

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