WeAreNinety Appointed as Craghoppers’ Retained Agency to Support Launch of New Golf Range.
London, Monday 30th September, 2024 — WeAre excited to announce our appointment as the retained agency for Craghoppers, the iconic British Outdoor clothing manufacturer, to lead on sports marketing strategy and activation for their highly anticipated new golf range. This partnership will see WeAreNinety drive a comprehensive marketing and communications strategy as Craghoppers expands its offering into the golf apparel market.
Craghoppers, renowned for its high-performance, adventure-ready clothing, is making its debut in the world of golf, combining its expertise in technical fabrics with the specific needs of golfers. This new collection aims to bring Craghoppers’ reputation for durability and sustainability to a whole new audience, offering functional, and eco-friendly golf apparel.
WeAreNinety, known for our strategic & creative approach to sports marketing, will be working closely with Craghoppers to define the brand strategy & marketing around the launch and beyond, helping bring this to life through content and activation assets. With our understanding of both sport and consumer behaviour, WeAre poised to position Craghoppers as a disruptive force in the golf apparel sector.
Commenting on the partnership, Charlotte Jackson, Head of Marketing at Craghoppers , said:"As we embark on this exciting journey into golf, we needed a partner with sports experience that understands not just our brand values but also how to resonate with today’s active, environmentally conscious consumer. We’re excited to be working with WeAreNinety who will help us define our strategy and bring our new golf range to market.”
Charlie Weir, Founder of WeAreNinety, added:"We are thrilled to be working with Craghoppers at such a pivotal moment in the brand’s evolution. Golf is a growing sport where marginal gains can make all the difference, and we believe Craghoppers’ new range will appeal to golfers who demand performance without compromising on sustainability. We are looking forward to bringing our sports marketing smarts to the outdoor & adventure clothing leaders.”
For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety: WeAreNinety is a sports marketing collective, specializing in creating impactful marketing strategies that connect brands with passionate audiences. With expertise spanning strategy, activation, athlete marketing, talent marketing and creative, WeAreNinety helps brands across sport, lifestyle, and entertainment achieve their business goals through innovative storytelling and consumer engagement.
About Craghoppers: Craghoppers, founded in 1965, is a UK-based outdoor clothing brand committed to providing stylish, high-performance, and sustainable apparel for adventurers and outdoor enthusiasts worldwide. Known for their technical innovation and environmental responsibility, Craghoppers is now expanding into the golf market, bringing its experience and expertise to a new generation of athletes.
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