WEARENINETY WELCOMES ALASTAIR HENDERSON AS CLIENT SERVICES DIRECTOR
WeAreNinety is delighted to welcome Alastair Henderson to the team as our new Client Services Director, strengthening our senior team as we continue to grow.
Alastair joins us from Liverpool FC, where he oversaw a number of high-profile partnerships since 2022. With more than 20 years of experience across the sports partnerships industry, he brings a wealth of knowledge spanning brands, agencies, rights holders and major events.
Prior to Liverpool FC, Alastair spent seven years as Sports Marketing Director for Football at adidas. He also served as Head of Partnership Delivery for the Glasgow 2014 Commonwealth Games, alongside senior roles at sponsorship agency Fast Track and in-house sponsorship positions at E.ON UK and Wickes.
In his new role, Alastair will lead client services across our work with clubs, brands and talent, covering sponsorship, partnership activation, PR and communications, creator and influencer marketing, athlete marketing and creative production.
His appointment marks another important step for WeAreNinety as we celebrate four years in business and continue to build a team that delivers meaningful partnerships and impactful activations for our clients.
Charlie Weir, Founder of WeAreNinety, said:
“We’re absolutely thrilled to welcome Alastair to the team. Landing someone of his calibre is a real statement of where WeAreNinety is heading. Alastair has delivered partnerships for adidas, the Commonwealth Games and Liverpool FC, so he's sat in every seat our clients sit in. He raises the bar for how we look after the brands, clubs and talent we work with, and he's a great person to build the next chapter with.”
Alastair Henderson, Client Services Director at WeAreNinety, added:
“I’m really excited to be joining WeAreNinety at such an important stage in its growth. As a forward-thinking, full-service sports marketing agency, it has real ambition, and I’m looking forward to working with Charlie and the team to support both existing and new clients while helping to drive the next phase of the business. Having worked across brands, agencies, rights holders and major events, I’m looking forward to bringing that experience to the agency and helping deliver partnerships that create real value for clients.”
We’re delighted to have Alastair on board and look forward to what we can achieve together.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety
WeAreNinety is an independent sports marketing and partnership activation agency based in Manchester, with a presence in London. Founded in 2022, it brings brands, rights holders, athletes, and creators closer to the global sports audience - bridging the gap between culture and competition.
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