JACK GREALISH X KINETICA SPORTS ATHLETE AMBASSADOR ACTIVATION
At WeAreNinety, we believe the strongest athlete partnerships don't simply feature talent holding a product; we create content that feels authentic to both the athlete, Jack Grealish and the audience.
Working alongside Kinetica Sports and Jack Grealish, we developed and delivered a multi-format content shoot designed to launch Jack's ambassador partnership with the brand. Rather than relying on a single hero asset, we created a suite of content pillars that showcased Jack's personality, training mindset and product usage in a way that felt genuine, entertaining and built for social.
The Challenge
As Jack entered another year as a Kinetica Sports ambassador, the challenge wasn't to introduce the partnership – it was to keep it feeling fresh, relevant and engaging.
We wanted to move beyond traditional product-led content, instead creating a content platform that showcased Jack's personality, training routine and lifestyle, while naturally integrating Kinetica throughout.
Our objective was to:
Refresh the creative direction of Jack's ambassador content.
Produce a diverse suite of assets for use across the season.
Integrate Kinetica Sports products naturally throughout every format.
Balance premium hero storytelling with entertaining social-first content.
Fuel What Moves You: The Creative Platform
Rather than producing a collection of standalone content, we developed a creative platform centred around Fuel What Moves You - a campaign built to explore the routines, mindset and motivations that drive elite performance.
The platform gave Kinetica Sports a consistent creative thread across every piece of content, while allowing each format to showcase a different side of Jack's personality and relationship with the brand. From premium storytelling to social-first entertainment, every asset was designed to reinforce the campaign idea in a way that felt authentic and engaging.
From there, your content pillars naturally become:
Fuel What Moves You (Hero Film)
Inside the Grind (Conversational content with Kyle Walker)
Fuel & Favourites
Jack's Stack
Creator-Led Amplification
Fuel What Moves You
The centrepiece of the shoot was Fuel What Moves You - a premium hero film exploring the dedication, preparation and mindset behind elite performance.
Rather than focusing solely on products, the film positioned Kinetica as part of Jack's everyday routine, creating a stronger emotional connection between the athlete and the brand.
Inside the Grind
To complement the hero film, Inside the Grind provided audiences with a behind-the-scenes look at Jack's training environment.
The format allowed Kinetica Sports products to appear naturally within his preparation, creating content that felt genuine & conversational, rather than overly branded.
Fuel & Favourites
Designed to reveal more of Jack's personality, Fuel & Favourites blended conversations around nutrition, routines and personal preferences with light-hearted questions, giving supporters a more personal connection with the ambassador.
Creator-Led Amplification
Alongside the ambassador content, we incorporated football creators Lia Lewis and Louis Matthews, giving them exclusive access to film alongside Jack at the Pro Football Academy.
Their creator-first content expanded the campaign's reach beyond Kinetica's own channels, helping the partnership engage new football audiences through authentic storytelling.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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