JACK GREALISH X KINETICA SPORTS ATHLETE AMBASSADOR ACTIVATION
Updated: Oct 16
At WeAreNinety, we believe the strongest athlete partnerships don't simply feature talent holding a product; we create content that feels authentic to both the athlete and the audience - this is what we did with Jack Grealish for Kinetica Sports.
Working alongside Kinetica Sports and Jack Grealish, we developed and delivered a multi-format content shoot designed to launch Jack's ambassador partnership with the brand. Rather than relying on a single hero asset, we created a suite of content pillars that showcased Jack's personality, training mindset and product usage in a way that felt genuine, entertaining and built for social.
The Challenge
As Jack entered another year as a Kinetica Sports ambassador, the challenge wasn't to introduce the partnership – it was to keep it feeling fresh, relevant and engaging.
We wanted to move beyond traditional product-led content, instead creating a content platform that showcased Jack's personality, training routine and lifestyle, while naturally integrating Kinetica throughout.
Our objective was to:
Refresh the creative direction of Jack's ambassador content.
Produce a diverse suite of assets for use across the season.
Integrate Kinetica Sports products naturally throughout every format.
Balance premium hero storytelling with entertaining social-first content.
Fuel What Moves You: The Creative Platform
Rather than producing a collection of standalone content, we developed a creative platform centred around Fuel What Moves You - a campaign built to explore the routines, mindset and motivations that drive elite performance.
The platform gave Kinetica Sports a consistent creative thread across every piece of content, while allowing each format to showcase a different side of Jack's personality and relationship with the brand. From premium storytelling to social-first entertainment, every asset was designed to reinforce the campaign idea in a way that felt authentic and engaging.
From there, your content pillars naturally become:
Fuel What Moves You (Hero Film)
Inside the Grind (Conversational content with Kyle Walker)
Fuel & Favourites
Jack's Stack
Creator-Led Amplification
Fuel What Moves You
The centrepiece of the shoot was Fuel What Moves You - a premium hero film exploring the dedication, preparation and mindset behind elite performance.
Rather than focusing solely on products, the film positioned Kinetica as part of Jack's everyday routine, creating a stronger emotional connection between the athlete and the brand.
Inside the Grind
To complement the hero film, Inside the Grind provided audiences with a behind-the-scenes look at Jack's training environment.
The format allowed Kinetica Sports products to appear naturally within his preparation, creating content that felt genuine & conversational, rather than overly branded.
Fuel & Favourites
Designed to reveal more of Jack's personality, Fuel & Favourites blended conversations around nutrition, routines and personal preferences with light-hearted questions, giving supporters a more personal connection with the ambassador.
Creator-Led Amplification
Alongside the ambassador content, we incorporated football creators Lia Lewis and Louis Matthews, giving them exclusive access to film alongside Jack at the Pro Football Academy.
Their creator-first content expanded the campaign's reach beyond Kinetica's own channels, helping the partnership engage new football audiences through authentic storytelling.
------Want to Partner with Purpose?
Whether you're a creator looking to build long-term brand relationships, or a brand seeking authentic partnerships with trusted creator voices, WeAreNinety connects ambition with opportunity.
For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a sports marketing collective, specialising in creating impactful marketing strategies that connect brands with passionate audiences. With expertise spanning strategy, activation, athlete marketing, talent marketing and creative, WeAreNinety helps brands across sport, lifestyle and entertainment achieve their business goals through innovative storytelling and consumer engagement.
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