DAN BURN FOR ENOUGH - SKY & UK HOME OFFICE
- Apr 9
- 2 min read
England international footballer and Newcastle United's Dan Burn features in the ENOUGH campaign, an initiative from the UK Home Office & produced by Sky Media, aimed at tackling violence against women and girls – Powered by WeAreNinety
The conversation brought together athlete voices and football platforms to spark an important discussion around abuse, respect, and the role sport can play in shaping positive behaviour.
Through WeAreNinety’s athlete marketing expertise, Dan Burn joined Josh Denzel and Bela Shah for a meaningful discussion on recognising the signs of abusive behaviour, taking action to challenge it, and understanding how individuals can contribute to creating safer, more respectful environments.
By leveraging the platform of football and the influence of athletes, the session aimed to raise awareness, promote accountability, and inspire positive change.
🎯 Athlete Identification & Strategic Fit
With a brief focused on raising awareness and fostering meaningful conversation, WeAreNinety identified Dan Burn as a trusted ally and authentic voice for the discussion. As a professional footballer who cares deeply about the issue, his perspective brings credibility, passion, and resonance for a football-focused audience.
🤝 Partner Collaboration
Working closely with Sky Media, the UK Home Office, Newcastle United & Dan's team, WeAreNinety supported the partnership from athlete sourcing through to management and campaign delivery, ensuring alignment across stakeholders and helping bring the campaign to life on screen.
💬 Sport as a Platform for Change
Sport has a unique ability to shape culture. When used responsibly, athlete voices can elevate important conversations and help drive awareness around critical social issues.
🛠️ Services Provided by WeAreNinety
• Athlete Identification & Research
• Brokering & Negotiation
• Contracting
• Athlete Management & Relations
• Campaign Support
🎥 Watch the full conversation here or on the Sky Sports YouTube Channel.
For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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