CHLOE KELLY FOR ENOUGH - SKY & UK HOME OFFICE
- Mar 27
- 2 min read
England international footballer and Arsenal player Chloe Kelly features in the ENOUGH campaign, an initiative from the UK Home Office & produced by Sky Media, aimed at tackling violence against women and girls – Powered by WeAreNinety
The campaign brings together athlete voices and sports platforms to drive an important conversation around abuse, respect, and the role sport can play in shaping positive behaviour. Through WeAreNinety’s athlete marketing expertise, Chloe Kelly joined Emma Saunders and Bela Shah for a powerful discussion focused on recognising abusive behaviour, challenging it, and understanding how individuals can play a role in creating safer, more respectful environments.
By leveraging the platform of sport and the influence of athletes, the campaign aims to encourage awareness, accountability, and meaningful change.
🎯 Athlete Identification & Strategic Fit
With a brief focused on raising awareness and driving meaningful conversation, WeAreNinety identified Chloe Kelly as a strong and authentic voice for the campaign. As a high-profile England international and role model within women’s football, her perspective brings credibility and relevance to the discussion.
🤝 Partner Collaboration
Working closely with Sky Media, the UK Home Office, and Chloe’s team, WeAreNinety supported the partnership from athlete sourcing through to management and campaign delivery, ensuring alignment across stakeholders and helping bring the campaign to life on screen.
💬 Sport as a Platform for Change
Sport has a unique ability to shape culture. When used responsibly, athlete voices can elevate important conversations and help drive awareness around critical social issues.
🛠️ Services Provided by WeAreNinety
• Athlete Identification & Research
• Brokering & Negotiation
• Contracting
• Athlete Management & Relations
• Campaign Support
🎥 Watch the full conversation here or on the Sky Sports YouTube Channel.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety:
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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