INTRODUCING CRAGHOPPERS GOLF
- Charlie Weir
- May 6
- 2 min read
WeAreNinety support Craghoppers in Unveiling its NosiLife Golf Range for Insect-Free and Uninterrupted Play.
Craghoppers, known for its high-performance, adventure-ready clothing, have launched its first ever golf wear collection for men and women, combining its expertise in technical fabrics with the specific needs of golfers.
Seeing a gap in the golf apparel market for those golfers who are often playing in areas with long grass, near water and in warmer climates, where biting insects thrive, Craghoppers instantly knew its NosiLife insect repellent technology would be the perfect solution for the active golfer, needing to keep insects away.
WeAreNinety are buzzing (🪰) to have led on 360 marketing strategy and activation across, creative; helping shape the visual output through a campaign shoot & e-commerce shoot, production & supporting across e-comm, PR & media and creators.
Services Provided:
Marketing Strategy
Campaign Creation
Creative Direction
Campaign Shoot
E-Commerce Shoot
Video and Photography
Production
PR & Media
Influencers & Creators
Publishing
Reporting & Analytics
There's plenty more to come from #CraghoppersGolf, but for now, here’s the launch film.
Client: Craghoppers
Sports marketing agency: WeAreNinety
Account lead: Charlie Weir
Account exec: Ellie Geoghan
Production company: OH SIX
Director: Ricky Mason
Senior creative: Stu Amos
DOP: Alistair Hutchinson
1st Ac: Steven Sinclair
Editor: Conor McGahey
Drone operator: Telmo Antunes
Stylist: Sally Minns
MUA: Adriana Reis
Hairstylist: Denise Sousa
Talent: Jack Green, Jasmine Crossfield, Chris Wood, Juliet Cannegieter
Location: Monte Rei Golf Resort (João Araújo)
...And if pesky biting insects ruin your round, or you're looking for that extra 1%, check out the range here: https://www.craghoppers.com/golf/
For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety: WeAreNinety is a sports marketing collective, specializing in creating impactful marketing strategies that connect brands with passionate audiences. With expertise spanning strategy, activation, athlete marketing, talent marketing and creative, WeAreNinety helps brands across sport, lifestyle, and entertainment achieve their business goals through innovative storytelling and consumer engagement.
About Craghoppers: Craghoppers, founded in 1965, is a UK-based outdoor clothing brand committed to providing stylish, high-performance, and sustainable apparel for adventurers and outdoor enthusiasts worldwide. Known for their technical innovation and environmental responsibility, Craghoppers is now expanding into the golf market, bringing its experience and expertise to a new generation of athletes.
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