LUCY BRONZE FOR SKY SPORTS & AUDI
Lucy Bronze Joins The Pursuit, Season 2, by Sky x Audi – Powered by WeAreNinety
England and Chelsea footballer Lucy Bronze features in Season 2 of The Pursuit, a Sky x Audi original podcast series spotlighting elite athletes and the mindset behind high performance - a campaign led by Sky Media UK and brought to life through WeAreNinety’s athlete marketing expertise.
The series explores what drives top-level performers both on and off the field, with Bronze’s episode tracing her sporting origins, the defining moment that changed her career with the Lionesses, and her perspective on the future of the women’s game. WeAreNinety played a key role in bringing the partnership together, ensuring the conversation reflected Bronze’s journey and the ambition driving women’s football forward.
🎯 Athlete Identification & Strategic Fit
With a brief focused on exploring the mindset behind elite performance, WeAreNinety identified Lucy Bronze as an ideal guest. One of England’s most decorated footballers, Bronze’s journey from her sporting beginnings to the pinnacle of the women’s game offers a compelling perspective on ambition, resilience and the evolution of women’s football.
🤝 Partner Collaboration
WeAreNinety worked collaboratively with Sky Media and Impact Sports to bring the partnership to life. From athlete sourcing and negotiations to briefing and on-the-day support, the team ensured all stakeholders remained aligned creatively and strategically throughout the process.
🎧 Episode: Sporting Origins, Defining Moments & The Future of the Women’s Game
In the episode, Bronze reflects on the experiences that shaped her career, the pivotal moment with the Lionesses that changed everything, and the opportunities ahead for women’s football. Offering insight into the journey behind her success, the conversation explores both her personal development and the wider potential of the women’s game.
🛠️ Services Provided by WeAreNinety
Athlete Identification & Research
Brokering & Negotiation
Contracting
Athlete Management & Relations
Activation Support
Publishing Coordination
Reporting & Analytics
From athlete identification to execution, WeAreNinety helped bring another compelling sporting story to life through a partnership connecting elite talent with meaningful storytelling.
🔗 Listen to Lucy Bronze on Season 2 of The Pursuit via the Sky Sports YouTube channel or wherever you get your podcasts.
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For more information, please contact:
Press Contact: Charlie Weir
Email: charlie@weareninety.co.uk
About WeAreNinety
WeAreNinety is a leading sports & athlete marketing collective that specializes in creating impactful, cross-industry partnerships. With a focus on aligning athletes and brands in innovative and meaningful ways, the agency has built a reputation for delivering exceptional results in both traditional sports and esports.
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